Ad Campaigns
Unstop gives FAQs a whole new meaning this Father’s Day
Mumbai: On Father’s Day, Unstop, the leading talent engagement and hiring platform for students and alumni, celebrated dads across the country and their invaluable guidance with a revamped FAQ “Fathers Answering Questions” section.
Dads are our first heroes and role models. They quietly hold our hands and guide us through everything life throws at us. They answer all our questions with their seemingly endless wisdom, sometimes seriously, mostly sarcastically, and rarely emotionally.
In its quirky, one-of-a-kind Father’s Day celebration, Unstop has put forth a list of questions relating to everyday life that fathers will answer. These questions range from simply asking for permission to go on a trip with friends to which investment/insurance plan is best, which several dads answer in their unique way.
Unstop will also unveil a short video of what according to Unstop employees their dads think they do at work. In it they ask their dads, “What do you think I do at work?” The responses are authentic and hilarious, sure to spark a nostalgic trip down memory lane about your conversations with your dad.
Through its engaging campaign, Unstop celebrated the spirit of fatherhood and aims to bring out the humourous yet profound wisdom that dads impart in their unique ways. Remember to wish your dad a very happy Father’s Day and maybe ask them “What do you think I do at work?”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
