Ad Campaigns
Unstop Celebrates Mother’s Day with Mentorship section relaunch, rolls out Unlock Ma’s guidance campaign
Mumbai: Mothers just know everything about us, don’t they? Whether it’s our room that’s a mess (even after she’s told us to clean it 10,000 times) or our life, or when we’ve had a bad day, moms always know.
With Mother’s Day just around the corner, Unstop, the talent engagement and hiring platform for students and graduates, is honouring the all-knowing moms and their invaluable guidance with a revamped Mentorship section on its website. Based on the theme “Unlock Maa’s guidance with Unstop,” the platform will have the refurbished sections featured on its website.
In this quirky campaign, Unstop will rename the “Find a Mentor” section to “Maa’s Picks,” paying homage to the first and most influential mentor in our lives. Similarly, another section has been rebranded as “Upskill with Masterclasses Maa Recommends,” highlighting the platform’s curated selection of expert-led courses.
Furthermore, Unstop has introduced “Mentor like Maa!” as a replacement for “Become a Mentor,” encouraging users to share their knowledge and experience with others, although it shall never be able to match the guidance offered by mothers. The “Recommended Mentor” section now features a new tagline: “We know you can’t decide which mentor is right for you. So we made it easier,” along with Unstop’s recommended mentors, making it simpler for users to find the perfect mentor.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
