Ad Campaigns
Unleashing the power of AI and human ingenuity: Mia and Schbang redefine jewellery storytelling
Mumbai: Mia, the renowned jewellery brand known for its trendy, elegant, and playful designs, believes that fine jewellery is a form of self-expression. The brand has established itself as a frontrunner in the industry, consistently setting the pace for innovative designs and pushing the boundaries of self-expression. Mia Jewellery tells a compelling story with each collection and stays ahead of the curve, making it a go-to destination for fashion-forward individuals.
In collaboration with Schbang, a leading creative agency, Mia launched three AI creatives that artfully narrate the stories behind each collection. This groundbreaking collaboration seamlessly blends technological innovation with trendsetting design, enabling Mia Jewellery to connect with its audience in an immersive and personalised manner. By leveraging AI, Mia Jewellery reaffirms its position as a brand that embraces trends and pioneers them.
Mia’s latest collection, ‘Nature’s Finest’, an ode to calm found in nature’s embrace in an urban jungle, is communicated through surreal visuals highlighting nature’s radiating green amid skyscrapers.
Designed with the aesthetics of seashores and waves, the chic ‘Wavemakers’ collection is launched to bring the beach closer to the audience, rejuvenate them, and truly transport them to a beach-state-of-mind. The AI-generated creative dedicated to the collection highlights the timeless beauty of the ocean and seamlessly places this Wavemakers ring in the midst of this beauty.
Inspired by the lush flora that breathes life into the world during the vibrant months of spring, Mia’s last creative vision blossoms into a ring that becomes one with a magnificent bough of cherry blossoms.
Mia’s groundbreaking use of AI and human creativity invites people to embark on an extraordinary journey where each piece of jewellery unveils its own extraordinary tale. Explore the majestic creatives on Mia’s Instagram here.
Schbang Bangalore business head Sushant Vithaldas said, “At Schbang, we believe in the convergence of technology and creativity to elevate brand experiences. This collaboration with Mia enhances the story behind each collection and conveys our commitment to ensure the brand stays ahead of the curve.”
Mia by Tanishq marketing head Sampurna Rakshit said, “Mia is the pioneer of modern new age jewellery which translates beyond bold and versatile designs. We are experimental in our approach and are constantly exploring new ways to reach our audience. Integrating AI to reimagine the communication of our collections helps us better reach our tech-savvy audience, not to mention showcasing these designs in their full glory. We are very excited to have incorporated this cutting-edge technology into our communication.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
