Ad Campaigns
United We Care launches #MayDay campaign to break stigma around mental health
Mumbai: United We Care (UWC), a leading AI-powered mental wellness company, has launched a #MayDay campaign to mark Mental Health Awareness Month. As part of the initiative, UWC aims to raise awareness about mental health struggles that employees often feel hesitant to express openly.
During the month-long campaign, UWC will touch upon various mental healthcare themes, encouraging people who might be struggling to consider therapy. Additionally, UWC will strive to break the stigma around mental health by encouraging a positive conversation on the sensitive issue. The campaign’s primary target audience includes C-level executives, HR professionals, and healthcare providers, among others.
UWC is already innovating in the mental wellness space through its AI Virtual Wellness Coach, Stella, and free self-care content to help people educate themselves and get on the wellness path. A significant rise has been recorded in the number of people downloading the UWC app and using the platform for support. Stella, the AI chatbot, has already facilitated 10 million conversations, with the figure rising every minute. Topics around conflicts in relationships, sleep concerns, and anxiety are the top trending themes on the platform.
Speaking about the #MayDay campaign, UWC founder & CEO Ritu Mehrotra said, “Our digital campaign, #MayDay isn’t just about promoting our services; it’s about creating a cultural shift. We’ll use a multi-pronged approach, featuring relatable stories from real people. This creates a ripple effect. By sparking conversations online and normalising the experiences of struggle, we break down the stigma surrounding mental health. People will see themselves or their loved ones reflected in the campaign, and hopefully, feel empowered to seek help. Ultimately, our goal is to make mental health a topic discussed as openly as physical health.”
While the #MayDay campaign is set to conclude on May 31, UWC has affirmed its commitment to continue its efforts in raising awareness around mental health and providing a safe space to talk about it.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
