MAM
United Mediaworks ropes in Satish Mundhe as VP – media sales
MUMBAI: United Mediaworks has appointed Satish Mundhe as its VP – media sales, where he will be responsible in getting newer associations resulting in advertising and marketing revenue.
Mundhe joins United Mediaworks after a stint of nearly a decade at Inox Leisure where he was a senior member in the ad-sales and marketing department. He was instrumental in carrying out innovative strategies for various clients and was also responsible in conducting premiers and special screenings for clients to generate additional revenue and get brand mileage.
Mundhe said, “I am very glad to join United Mediaworks. They have been doing some great work and now are looking to expand their presence across markets in India. This gives me an opportunity to apply my knowledge and expertise and help them build a stronger business model. I am looking forward to working with them.”
United Mediaworks co-founder and joint managing director Ashish Bhandari added, “We are glad to have Satish on-board with us. He is a highly accomplished and competent media professional. With his level of focus, dedication and commitment, we are sure United Mediaworks will achieve greater heights sooner than imagined.”
With more than 15 years of experience in the marketing and sales field, Mundhe has worked with a wide range of brands like Multi Screen Media’s television channels, Axis Bank and Adlabs Imagica amongst others.
MAM
Safal launches coconut water campaign with Tara Sutaria
Month-long push promotes 100 per cent tender coconut water, no added sugar.
MUMBAI: When life gets heated, Safal wants you to keep your cool, the coconut way. Safal, the horticulture arm of Mother Dairy, has rolled out a new campaign for its packaged Coconut Water, featuring Tara Sutaria, as it sharpens its pitch in the fast-growing ready-to-drink segment. The campaign, anchored in the idea of #TheSafalWayToRecharge, positions the product as a quick, natural and convenient hydration option for multiple everyday moments.
Conceptualised by Ogilvy, the month-long campaign is led by a digital video commercial (DVC) and is being amplified across Safal’s digital platforms to drive visibility and engagement. The communication shifts coconut water from a situational drink to an all-day companion spanning everything from post-workout recovery to on-the-go refreshment.
The film opens on a familiar note: fatigue after a shopping spree. Tara Sutaria’s character pauses for a break before being handed a pack of Safal Coconut Water, setting up a simple but effective narrative around instant, natural recharge. The moment pivots from exhaustion to energy, underlining the brand’s promise of effortless refreshment.
The campaign builds on changing consumer preferences, where convenience meets a growing demand for better-for-you beverages. Safal’s offering taps into this shift with 100 per cent tender coconut water, no added sugar, and sourcing from Tamil Nadu aimed at delivering consistency in taste and quality.
Having introduced packaged coconut water in 2025, Safal is now doubling down on positioning moving beyond functional hydration to embed itself in daily lifestyle routines. The messaging is clear, recharge does not need to be complicated, it just needs to be natural and within reach.
With this campaign, Safal is not just selling a drink, it is staking a claim in the evolving refreshment narrative, one sip, one moment at a time.
