MAM
Unique Promotional campaign for Tata DOCOMO features photos of Ranbir Kapoor
NEW DELHI: Various pictures of actor Ranbir Kapoor in different moods are being used in an innovative campaign to promote the value propositions of the Unlimited 666 plan of Tata DOCOMO in Jaipur, Rajasthan.
Tata Docomo has carried out the following innovation in Rajasthan circle. The objective of the campaign is to highlight the unlimited plan which are a first of their kind offer in the country. The campaign shows various pictures of Ranbir Kapoor in various moods highlighting the value proposition of the offer. Unlimited calls, on any network will help you reach out to your friends/ loved ones irrespective of your moods.
The execution and ideation are by Tata Docomo and MOMS (Outdoor agency). The campaign commenced on 12 September and will conclude 11 October.
Tata Docomo – Rajasthan circle COO Ajay Duggal said, “Outdoor is a medium where the innovation is imperative. The objective here was to communicate our tariff proposition in a manner that is both captivating and interesting. And what could be of more interest than our brand ambassador in different moods? Outdoor is a reminder media traditionally, therefore we decided to boost impact levels and do something really clutter-breaking. This seemingly simple but hugely effective campaign has been very effective reminder of Tata Docomo‘s value proposition in the Rajasthan market.”
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
