Ad Campaigns
Uniqlo launches new campaign with Rahul Dravid
MUMBAI: Global apparel retailer Uniqlo announced the launch of its new campaign, ‘Everyday Wear for Mr. Dependable’, starring former cricketer Rahul Dravid. The campaign highlights Uniqlo’s signature LifeWear philosophy, clothing designed to support all aspects of modern life with simplicity, comfort, and quality through two of its core products – the breathable AIRism Polo Shirt and the crisp Super Non Iron Shirt.
Speaking about the campaign, Rahul Dravid said, “Being a part of the UNIQLO campaign is special as it reflects both sides of who I am in my regular daily life. I’ve always believed in keeping things simple and consistent, in sports and in life. Uniqlo fits into every version of my day – it’s simple, comfortable and functional.”
In this special collaboration, Rahul Dravid steps into the spotlight, bringing Uniqlo’s comfort-focused clothing to life in a way that reflects his personality and daily routine.
In the campaign film, Dravid is seen in two effortlessly stylish modes: as his on-field self in the Uniqlo AIRism Polo Shirt, strolling past the nets as a coach; and as his off-field self in the Uniqlo Super Non Iron Shirt, heading out for a family dinner. Through a playful split-screen exchange between the two ‘Dravids’, the film underscores how UNIQLO clothing is dependable and versatile for every moment of the day.
“We are very pleased to collaborate with the cricket legend,” said Uniqlo India marketing director Nidhi Rastogi. “Rahul Dravid represents the same consistency, simplicity, and quiet confidence that Uniqlo embodies. Through this campaign we showcase the two sides of Rahul Dravid, the coach on the field and the family man off field, showcasing that Uniqlo is a dependable choice of clothing for your everyday life”.
As part of the 360° rollout, the campaign goes live across digital, social, CRM, in-store, and outdoor platforms starting August 18. The campaign will also feature a first-of-its-kind AR (augmented reality) experience activation at Uniqlo’s new store opening at Orion Mall, Brigade Gateway, Bengaluru on August 29, where customers can engage with a life-sized virtual version of Rahul Dravid through an interactive, tech-enabled zone.
The Uniqlo store at Orion Mall, Brigade Gateway, Bengaluru, is set to launch on 29 August 2025.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
