Ad Campaigns
UniPin India launches ‘UniPin Diwali Mahotsav’ campaign
Mumbai: Digital distributor – UniPin India has launched its ‘UniPin Diwali Mahotsav’ campaign to promote sustainability in gaming this Diwali. Running from 17 October to 1 November, the campaign encourages gamers to adopt environmentally responsible practices and offers chances to win prizes.
Every transaction on the UniPin India website will unlock a chance to win daily prizes, with five winners selected each day to receive ₹5,000 in Amazon vouchers. Participants will also be eligible for two grand prizes: the latest iPhone 16 for anyone purchasing during the promotional period.
Under the slogan ‘Yeh Diwali, UniPin Wali,’ UniPin India urges gamers to celebrate Diwali by making eco-conscious choices. Instead of bursting firecrackers, players are invited to gather with loved ones, log into their favorite games, and create lasting memories.
Gamers who commit to using only green crackers and lighting diyas will have the opportunity to win ₹50,000 worth of UniPin credits, making this Diwali a time for fun and environmental stewardship. This approach aims to reduce pollution and promote a healthier environment.
UniPin India director Akshay Sethi said, “Diwali is a time of joy and togetherness, and this year, we want to celebrate in a way that’s not only fun but also responsible. Through the ‘Yeh Diwali, Game Wali’ campaign, UniPin is inviting our community to enjoy their favourite games while making a positive impact on the environment. By pledging to reduce pollution, gamers can share their love for Diwali in an eco-friendly way and win big while doing it.”
UniPin India is also the official distribution partner of KRAFTON for popular titles Battlegrounds Mobile India (BGMI) and Road to Valor: Empires. During the campaign, gamers will receive exclusive in-game bonus UC offers from KRAFTON available on UniPin as follows:
Buy 60 UC & Get 6 UC Bonus
Buy 300 UC & Get 60 UC Bonus
Buy 600 UC & Get 120 UC Bonus
Buy 1500 UC & Get 450 UC Bonus
The recently released ‘Indian Gamer Behaviour and Market Insights’ by Niko Partners reveals that Indian gamers are increasing their spending on video games, with female gamers spending 8.5 per cent more than males. While 57 per cent of mobile gamers in India have played a battle royale title in the past three months, six in ten mobile game spenders have purchased a battle or season pass.
The report also indicates that two-thirds of gamers are motivated to pay when enjoying the game. With rising disposable incomes and greater smartphone penetration, especially in mobile-first esports, engagement and average revenue per user are projected to grow.
To meet the growing spending habits of Indian gamers and provide seamless transactions with great value for money, UniPin India offers in-game currency for popular titles like Apex Legends, Black Myth Wukong (Steam), Fortnite Vbucks, Minecraft, VALORANT Riot cash points, and more.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
