MAM
Union minister for labour & employment launches ‘Humsafar’ app for on-demand diesel at doorstep service
MUMBAI: Union Minister for Labour and Employment Santosh Gangwar launched 'Humsafar', a mobile application-based diesel at doorstep service for bulk and stationed equipment users in the National Capital Region (NCR).
'Humsafar' designed to deliver diesel anytime at doorstep will provide its fuel delivery services to housing societies, hotels, hospitals, malls, Construction sites, Industries ,Banquets and other bulk buyers of diesel in various NCR cities including Gurugram, Ghaziabad, Noida, Faridabad, Hapur, Kundli, Manesar, Bahdurgarh and Rohtak.
"The oil and gas sector remains strategically important for the country and is ripe for disruption . Innovative tech ideas like 'Humsafar' will bring new technology and know how to the market as well as generate employment that will positively impact the economy as well as the bulk consumers of diesel" said Gangwal while launching the mobile APP.
'Humsafar’ diesel at doorstep service is fast , safe and easy to use diesel delivery service and ensures hassle-free supply of fuel to end-users by avoiding unnecessary fuel spillage, unsafe handling of fuel in containers/barrels and pilferage too. Once the customer places his order, the requirement is forwarded to the bowser (delivery truck) nearest to the customer location with customer details for swift delivery.
'Humsafar' is innovative idea of Delhi based startup and is a fully Legalised certified and safety tested Diesel Door delivery System. It has entered into agreements with Oil Companies and Petrol pumps locally. Customers are assured about its Legality and authorisation.. The Tech startup ensures both, Quantity and Quality.and commits fuel delivery within 8 working hours. . Startup has large no of partner petrol pumps and bowsers on wheels which give the customers the requisite Confidence.
“The main idea of introducing this service is to help entities like housing societies, industries as well as malls avoid the hassle of transporting large amounts of fuel from the station to the desired destination. This would also cut down the unsafe practices of transporting the fuel and ensure a highly secured mode of transport by Humsafar delivery dispensers itself," said Humsafar director and founder Sanya Goel.
“Once the order is placed through the app, a Humsafar delivery vehicles, which are compliant to the Petroleum and Explosives Safety Organisation standards will bring fuel to the pre-set destination. The 4000-litre as well as 6000-litre capacity delivery trucks comes with a mobile fuel dispenser for easy transfer of the diesel. In addition, the truck is enabled with geo-fencing technology to keep it locked till it reaches the set location," Goel added.
"The major benefits of diesel at doorstep service are quality and quantity of fuel delivered, delivery vehicle approved by Petroleum and Explosives Safety Organisation (PESO) live tracking of the delivery vehicle, automated billing, delivery within 8 hours and no spillage and wastage of fuel. The fuel delivery vehicle, which complies with the Petroleum and Explosives Safety Organisation standards, equipped with a mobile fuel dispenser will remain locked till it reaches the location where it has to deliver the fuel, preventing adulteration, pilferage and spillage." she further noted.
“To avail this service, a customer can place an order through a mobile app (Fuel Humsafar) for a minimum order of 100 litres. For orders exceeding 2,500 litres, the customer would need to have a PESO license for storage," said Humsafar co-founder Mayank Aggarwal.
“After receiving the order from the customer, the mobile dispenser will reach the destination and the dispensing would commence through automation in the designated location (geo-fenced area). The fuel dispenser is equipped with fire extinguishers and safety cones among others for demarcation of the delivery area. Diesel is delivered at the day's running price including taxes applicable in the state,” said Aggarwal.
"Humsafar has 12 mobile dispensing bowsers in varying capacity from 4-6 kilo-litre and experienced team of 35 people excluding bowser crews. Company plans to expand its services in other cities soon," said Goel .
Apart from National capital Samridhi has introduced its diesel doorstep service Humsafar in NCR including Panipat, Karnal, Gurugram, Manesar Rewari etc also and plans to expand this critical and crucial anywhere and everywhere across India.
MAM
Lessons from global media markets on building enduring content franchises
Rose Audio Visuals COO and CFO Mitesh Patel.
MUMBAI: The global media landscape has undergone a fundamental shift. Success today is no longer defined by a single hit show. It is defined by the ability to build intellectual property (IP) that travels, evolves, and compounds over time.
At Rose Audio Visuals, this shift is central to how we think about content pitching and creation. We are no longer in the business of just making shows. We are in the business of building IP ecosystems.
From Hits to Franchises
Globally, the most successful content is designed to extend beyond its first outing. It travels across: Seasons, Platforms (TV → OTT → Digital), Formats (series → spin-offs) Shows like Stranger Things and Money Heist are not just successful series they are multi-layered franchises with global recall, fan engagement, and long-term monetisation. The key learning is simple: If content cannot scale beyond one season or one platform, it remains a project not a franchise.
Local Stories, Global Impact
One of the most powerful global trends is the rise of culturally rooted storytelling. Platforms today reward local authenticity combined with universal emotion. Stories that are deeply regional are no longer limited by geography they are amplified by it. Consider the global impact of Squid Game or India’s own Sacred Games. The takeaway is clear: The more authentic the story, the greater its potential to travel if the emotion resonates universally.
Monetisation Begins After the First Window
A critical global learning is that the true value of content is not realised at launch, it is realised over time.
Strong franchises unlock multiple revenue streams: Licensing, International remakes, Brand integrations, Digital extensions , Events and immersive experiences
Global players like The Walt Disney Company have mastered this approach, turning content into long-term ecosystems that extend far beyond the screen.
The first window is just the beginning. The real value lies in what follows.
At Rose Audio Visuals, we increasingly evaluate projects not just on commissioning value, but on their long-term franchise potential.
The Rise of Creator-Led Franchises
An important global shift is the emergence of creator-led IP ecosystems.
Creators today are not just content producers they are building full-scale franchises across platforms, formats, and businesses.
A powerful example is MrBeast. What started as YouTube videos has evolved into: Multiple content formats, Global audience scale , Brand extensions and businesses, High-impact experiential content This is a fundamentally different model digital-first, audience-owned, and infinitely scalable.
This model is still in its early stages in Indian but it represents a massive opportunity.
The next wave of Indian content franchises may not come from traditional studios alone but from creators who think like media companies.
Balancing Data with Creative Instinct
Streaming platforms today are deeply data-driven. Data helps Identify emerging genres, Predict audience behaviour , Inform commissioning decisions However, global experience shows that data alone does not create hits. Data informs scale, but storytelling creates impact.
Talent is the Foundation of Franchises
Enduring franchises are rarely accidental they are built through long-term creative partnerships. Globally, there is a clear focus on nurturing Actors, Writter, Show runner and director. Franchises are not built on scripts alone they are built on creators. This is an area where we continue to invest deeply building long-term relationships with talent rather than project-based collaborations.
Multi-Platform Thinking from Day One
Content consumption today is inherently multi-platform. A successful show must be designed not just for its primary platform, but for: Short-form extensions, Social media amplification, Digital-first engagement. Every show today needs a second life beyond its original format.
India: A Market at an Inflection Point
India today stands at a unique moment in its content journey.
We are seeing significant opportunity in Regional markets (Telugu, Tamil, Marathi and others) Emerging formats such as micro-dramas, Scalable, franchise-driven fiction IP
India does not lack stories. What we have historically lacked is structured franchise thinking something that is now beginning to evolve.
The Way Forward
The biggest lesson from global markets is this: The future belongs to companies that do not chase hits, but systematically build franchises. Because while hits may deliver immediate success, franchises create long-term value, recall, and compounding growth.
At Rose Audio Visuals, this belief shapes how we develop, greenlight, and scale content across platforms.
For content companies today, the question is no longer “Will this show work?” It is: “Can this become a franchise?”
A Personal Note
Having worked across content, business, and strategy, one thing has become increasingly clear to me, the most valuable companies in our industry will not be those that create the most content, but those that create content that endures.
Building a franchise requires patience, conviction, and a long-term lens something that the industry is only now beginning to fully embrace.As we continue this journey at Rose Audio Visuals, our focus remains simple: to move from volume-driven creation to value-driven storytelling. Because in the end, stories may start conversations but franchises build legacies.
