Ad Campaigns
Unera’s new Peridot Pendant brings timeless elegance to modern jewellery
Mumbai: Unera, the premium jewellery brand known for its meticulous craftsmanship and sophisticated designs, introduces its latest creation: the Peridot Vertical Single Bar Pendant. Combining a heritage-inspired design with a contemporary twist, this pendant showcases the striking green hues of Peridot, a gemstone prized for its fresh and natural charm.
With a commitment to quality and style, Unera has carefully selected each Peridot gemstone for its sparkle and clarity, making this pendant both minimalist and eye-catching. The Peridot Vertical Single Bar Pendant blends simplicity with sophistication, making it the perfect addition to any jewellery collection.
“The Peridot Vertical Single Bar Pendant is crafted with the modern woman in mind,” says Unera founder, Chirayu Katta. “It’s versatile, timeless, and effortlessly complements any outfit—whether it’s a casual day or a special evening. This piece brings together a sense of style that transcends trends.”
The vibrant green tone of Peridot symbolises growth and vitality, adding a natural, refreshing touch to the design. Available in multiple metal options, the pendant caters to those who appreciate a refined, balanced aesthetic with a hint of nature’s beauty.
Whether worn for daily wear or a special occasion, this pendant brings versatility and charm to any look. With its blend of classic and contemporary design elements, the Peridot Vertical Single Bar Pendant is the ideal piece for anyone seeking elegance with a natural touch.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
