Ad Campaigns
Uncle Chipps reignites ‘Bole mere lips, I love Uncle Chipps’ with Yashraj Mukhate
Mumbai: For decades, Uncle Chipps has been bringing joy and excitement to countless snacking occasions. This irresistible potato chip snack has not only satisfied consumers’ taste buds but also made hearts sing along with its iconic jingle – Bole mere lips, I love Uncle Chipps! Celebrating the unparalleled adoration for the brand, Uncle Chipps has collaborated with music maestro and internet personality, Yashraj Mukhate, to introduce the jingle in a brand-new and unique avatar.
This dynamic collaboration evokes a wave of nostalgia while reminding audiences of their enduring bond with Uncle Chipps, treating fans with an unforgettable experience. Known for his viral parodical videos, Mukhate has lent his musical expertise to craft a new rendition of the celebrated jingle. The video delightfully captures the universal feelings associated with brand, as Mukhate goes in for irresistible bites of Uncle Chipps, seamlessly synced with toe-tapping beats of the jingle.
Sharing her enthusiasm on the reintroduction of the jingle, PepsiCo India category lead – potato chips Saumya Rathor said, “The launch of the new Uncle Chipps jingle is an exciting moment for us all. A hit since the 90s, this jingle continues to resonate deeply even today with a massive fan following that spans across celebrities, consumers, and beyond. The revival of ‘Bole Mere Lips, I Love Uncle Chipps’, is our way of celebrating the enduring universal love for the brand and the fandom that surrounds these delicious, crinkled potato chips. Yashraj Mukhate has exceptionally infused his musical prowess and unique style to create a rendition that captures the spirit of Uncle Chipps and the response thus far has been absolutely thrilling.”
The catchy tunes of the composition have already struck a chord with the audience, amassing an impressive 168K views within an hour and an array of positive comments such as “Uncle Chipps chahiye”, “Amaze”, “Uncle Chips…nostalgia”, “Wow, this is really good”, “My most fav chips and lovely jingle” and more. The launch of the new jingle will be followed by other multi-media activations.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
