MAM
Umang Puri rejoins FoxyMoron as creative director
Mumbai: Zoo Media network-backed digital services agency FoxyMoron has appointed Umang Puri as creative director of the North region. He will be reporting to national creative director Dhruv Warrior.
Puri has rejoined FoxyMoron from Digitas India, where he served as creative director. During his first stint at FoxyMoron, he was a creative manager.
“Umang is an ideas guy who has a detailed approach to his work. It perfectly complements his in-depth knowledge of the digital world. The combination is vital to elevating creative output for FoxyMoron, which is a key area of focus when delivering innovative digital solutions to our clients,” said Dhruv Warrior, welcoming Puri on board.
In this role at FoxyMoron, Puri will be leading the creative operations for the agency’s North clientele and work with agencies across the Zoo Media network, said the agency.
Puri has over seven years of experience in digital advertising, having worked with marquee brands like Nissan, Datsun, Motorola, and many others in B2B, beauty, and fashion industries. His campaigns have won multiple awards on platforms like the Abby’s, WARC, Spike Asia, and Effies. In 2019 he was also shortlisted as a ‘Young Spike’ at the Spike Asia Awards.
“As I begin my second stint here, our focus is to navigate the agency into a bigger creative powerhouse by enabling and empowering young talent to become multi-faceted creators. I’m excited to be a part of this journey,” said Puri.
Brands
Shiv Ratan Agarwal, the man who built Bikaji Foods, passes away
The man who turned a Bikaneri snack stall into a global brand leaves behind a formidable legacy
RAJASTHAN: Shiv Ratan Agarwal, the founder, promoter, chairman and whole-time director of Bikaji Foods International, passed away on Thursday, April 23. His death was described by the company as an irreparable loss.
Agarwal built Bikaji from the ground up, transforming what was a traditional Bikaneri snacks business into an internationally recognised packaged foods brand. His formula was deceptively simple: keep the authentic taste, add modern business muscle. It worked. The company grew into a nationally and globally present force, listed on both the BSE and the National Stock Exchange.
The board of directors, management and employees of the company conveyed their deepest condolences to his family, calling his passing unexpected.
Bikaji was unequivocal about its intentions going forward. “The company remains committed to building upon the strong foundation laid by him and will continue to uphold and strengthen the goodwill of the Bikaji brand by carrying forward his vision, principles, and entrepreneurial ethos,” it said in a regulatory filing to the stock exchanges. The company added that it would strive to sustain its growth trajectory while leading a profitable and responsible business.
On the regulatory side, Bikaji informed the exchanges that Agarwal would cease to be classified under the promoter and promoter group category, in accordance with Regulation 31A(6)(c) of the listing regulations, following his demise.
He turned a snack into a stock market story. The question now is who carries the recipe forward.
