MAM
Ultrahuman unveils free Vision Cloud health tool
MUMBAI: Ultrahuman is giving health tech a major shot in the arm. The global wellness company behind the Ring Air has launched Vision Cloud, the world’s first free universal health interpreter, while expanding its Blood Vision service to over 60 Indian cities and 2,000 PIN codes.
The double rollout marks a bold leap toward data-driven preventive healthcare. With its new partnership with Tata 1mg, Ultrahuman now offers doorstep sample collection, clinical-grade testing, and instant insights via its app, turning diagnostics into a seamless, smart experience.
Blood Vision offers 15 curated test panels starting at just Rs 999, with options like the base plan covering 60 biomarkers and the premium plan analysing over 100 advanced health indicators across cardiovascular, metabolic, and longevity parameters.
Unlike traditional lab reports buried in PDFs, results appear directly within the Ultrahuman app. Each marker comes with reference ranges, easy-to-understand explanations, and personalised lifestyle recommendations. The app also syncs with data from the Ultrahuman Ring Air, generating an AI-powered clinician summary, supplement guidance, and a unique “Blood Age” score.
“Accessibility is at the heart of what we do,” said Ultrahuman CEO Mohit Kumar. “With Blood Vision and Vision Cloud, we’re making advanced health insights available to everyone, at home, at their fingertips, and without barriers.”
The newly launched Vision Cloud takes things a step further. It allows users to upload past blood reports from any lab and instantly receive AI-driven interpretations, supplement suggestions, and actionable insights, all for free. The platform will soon expand to interpret reports from microbiome, MRI, CT scans, and even cancer diagnostics, paving the way for a unified health ecosystem.
With Blood Vision already live in Saudi Arabia and the UAE, and launches in the UK and Australia on the horizon, Ultrahuman’s latest expansion signals a global push to make preventive health simple, connected, and accessible. From lab reports to life reports, Ultrahuman is clearly helping users see their health in high definition.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
