MAM
Ujjivan Small Finance Bank launches its sonic identity
Mumbai: Ujjivan Small Finance Bank (Ujjivan SFB), a small finance bank, has launched of its sonic brand identity, named ‘The Sound of Ujjivan’. The sonic identity aims to strengthen the connection with the customers through the strategic use of sound.
At the heart of sonic identity is the bank’s sonic logo, crafted to capture fundamental values like opportunity and freedom which seamlessly resonates with what Ujjivan stands for – trust and progress.
Conceptualised and created by Unmute, a Scandinavian sonic branding agency, the new sonic identity helps the customers connect emotionally with the bank. Unmute has used the ’Geneva Emotional Music Scale’ – a model designed to describe how humans respond emotionally to music. When adapting this method to the Ujjivan brand, a list of descriptors were defined and used as a common “language” throughout the creation process. As music is very subjective, it’s important to find ways to evaluate the sound from the brand’s perspective.
The new sonic identity will be integrated across various customer touchpoints including phone banking, mobile banking applications, ATMs and the website.
Ujjivan Small Finance Bank executive director Carol Furtado said, “Since its inception, Ujjivan Small Finance Bank has been a partner in progress to millions of customers. To deepen this relationship, ‘The Sound of Ujjivan’ is a heartfelt endeavour to create a strong brand recall. The new sonic identity reflects our commitment to enhancing the customer experience, across all touchpoints both physical and digital.”
Ujjivan Small Finance Bank CMO Lakshman Velayutham said “Music has the power to create an emotional connect with the customers and capture the true essence of a brand. The Sound of Ujjivan is not merely a branding initiative, but a reflection on the need to create a universal musical expression that captures the spirit of Ujjivan, making it both relatable and engaging for our diverse audience.”
Commenting on the association, Unmute’s Simon Kringel, said “Ujjivan has really embraced their sonic branding and for us it’s been a fascinating collaboration. Coming from another part of the world we’ve had to learn so much about Indian music and culture; and by adding our own musical touch I think we’ve achieved a sound that is unique, distinctive and truly cross-cultural.”
Brands
UltraTech Cement appoints Jayant Dua as managing director
Dua will succeed K. C. Jhanwar after his term ends in December 2026
MUMBAI: UltraTech Cement, the flagship cement arm of the Aditya Birla Group, has elevated Jayant Dua as managing director, effective 1 April, 2026.
The company’s board also approved his appointment as additional director, managing director and key managerial personnel, effective 1 January, 2027, following the completion of the current managing director K C Jhanwar’s term on 31 December, 2026, according to a regulatory filing.
Dua will serve as managing director for a four-year term from 1 January, 2027 to 31 December, 2030.
A veteran executive with more than 37 years of professional experience, Dua joined the Aditya Birla Group’s cement business in 1996 and spent nearly a decade in various functional and leadership roles.
Over the past two decades, he has held several profit-and-loss and chief executive responsibilities across multiple group businesses, including insulators, insurance, Century Cement and the chlor-alkali segment. In 2023, he was elevated to lead the group’s renewables and textiles businesses.
Within the group, Dua has received several internal honours, including the chairman’s individual award for exceptional contribution in 2002, the outstanding leader award in 2009 and the leader of leaders recognition in 2022.
He holds an engineering degree from Indian Institute of Technology Delhi, an MBA from International Management Institute and has completed the advanced management programme at Harvard Business School.
