MAM
UIDAI selects five agencies for national campaign
MUMBAI: In its zest to focus on formulating a national level
communication strategy to ensure the specified target audience understand its national campaign Aadhaar, the Unique Identification Authority of India (UIDAI) has enrolled five agencies for its headquarters in Delhi to work on the multi-media campaign.
The agencies that will work for the campaign in the national capital include Dentsu Communication, Airads, Centum Advertising and Newfields Advertising.
The empanelment will hold for a period of one year.
The agencies that have been empanelled at the headquarters in New Delhi will work on Information, Education, Communication (IEC) campaign and other activities for Aadhaar at a national level.
The agencies will have to prepare complete strategy, creatives and production for all communication channels.
Said UIDAI Assistant Director General (media) Awadesh Pandey, “The focus of the agencies will be on formulating a national level communication strategy to ensure the specified target audience understand Aadhaar, its enrolment process and its benefits.”
UIDAI had called offers from agencies across regions, floating tenders in around eight cities, including New Delhi, Mumbai, Hyderabad, Bangalore, Lucknow, Chandigarh, Guwahati, and Ranchi in the month of July.
MAM
Ogilvy appoints Carol Reed as Global Chief Innovation Officer
Advertising veteran joins to drive human-first innovation in an AI-powered world.
MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.
In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”
Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.
Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.
With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.
From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.
