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Uefa Euro 2008 mascot launched in Vienna
Europe’s next festival of football will have a duo to bring it luck. Dressed in red and white football strips, the dynamic twins sport the national colours of both the host countries, Austria and Switzerland.
Their bright red, pointy hairstyles mirror the shape of the mountain peaks symbolically depicted in the official Uefa Euro 2008 logo.
At a media conference Uefa CEO Lars-Christer Olsson, Euro 2008 SA Board of Administration Chairman and president of the Swiss Football Association Euro 2008 SA Board of Administration member and president of the Austrian Football Association Ralph Zloczower Friedrich Stickler and Warner Bros. Consumer Products VP Bruno Schwobthaler spoke about the creation, development and marketing of the official mascots, as well as their characters.
Then it was time for their first appearance: forming 2008 with their shirt numbers as they stood side by side, the dynamic duo walked onto the stage – with the immediate aim of winning the hearts of football fans all over Europe.
After the media conference, the two mascots got into a horse-drawn carriage and set off for the Stephansplatz. From here, an eight-carriage escort of 32 children, chosen by two of the Uefa Euro 2008 sponsors, McDonald’s and Telekom Austria, accompanied the mascots, where the Viennese public had the opportunity for a close-up view.
Football fans can also choose mascot names. The first appearance of the twin mascots on a football pitch is scheduled for 11 October, when Austria will host Switzerland in a friendly match in Innsbruck. On 10 October, the day before the Austria v Switzerland friendly, the twin mascots will be ‘christened’ in Innsbruck. Their names will be chosen by football fans in Switzerland and Austria, who will be able to vote between 27 September and 8 October for one of the following pairs of names:
• Zagi and Zigi
• Flitz and Bitz
• Trix and Flix
The fans in Austria and Switzerland will have three ways of voting:
• On www.euro2008.com, where all participants will be entered in a draw to win mascot prizes (voting 27 September – 8 October).
• In McDonald’s restaurants in Switzerland and Austria, with one voter in each country winning two tickets for the friendly match in Innsbruck on 11 October (voting till 5 October).
• On the hotline number of Austria’s first Uefa Euro 2008 National Supporter Telekom Austria with two voters winning one ticket.
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
