Ad Campaigns
UCNews’ ‘Spirit of Work’ campaign with Tandon, Bedi & Khanna
MUMBAI: Celebrating International Workers’ Day on May 1, UC News, a news and content aggregation platform from Alibaba Mobile Business Group, has kicked off its ‘The Spirit of Work’ campaign.
UC News is inviting users and fans across the country to share their success stories, providing them a platform to say ‘Thank You’ to people who have worked hard and played a key role in making their life a success.
The campaign, under way on UC News till 27 April, has been a major success with multiple celebrities including Raveena Tandon, Chef Vikas Khanna, Kiran Bedi and TV personalities Divyanka Tripathi, along with Kamya Punjabi, sharing their heartfelt stories with everyone.
Expressing her gratitude, noted actor Raveena Tandon sent a special ‘Thank You’ to her driver and her make-up man. Raveena lost her makeup man Praveen Bhatte last year but continues to remember him on key occasions. Raveena’s driver is still with him and is like a family member to her.
Thanking the farmers, caretakers, vendors, cooks and servers for their labour, Chef Vikas Khanna wrote, “Many invisible hands till, sow, water, nurture, care, harvest, treat, carry, transport, weight, pack, stock, sell and finally lovingly cook. I bow to them today and every day.”
Thanking her mother, small screen actor Kamya Punjabi wrote, “My mother always told me to never give up in life…I would like to thank my parents and my destiny which has brought me here after so many hurdles.”
Another one quick to thank her parents was Yeh Hai Mohabbatein actor Divyanka Tripathi. She wrote, “My parents never forced their dreams on me… Thank You Mummy Papa.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
