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UC launches UC X Amazon.in gift fest campaign along with Mission Mangal promotions
MUMBAI: UC Browser – world’s No.1 third-party mobile browser and a content platform, has partnered with e-commerce giant Amazon.in to launch a UC X Amazon.in Gift Fest for users from August 07 to August 16.The main purpose of this collaboration is to distribute coupons from Amazon.in on the UC browser, which has 130 million active users in India. UC launched this campaign along with the promotion of the upcoming movie Mission Mangal, which is jointly produced by Fox Star Studios, Hope Productions and Cape of Good Films.
According to Mr. Huaiyuan Yang, Vice President, UC Web Global Business, UC believes that this campaign can achieve a win-win result. “UC always focuses on user's benefits and needs. Launching this campaign with Amazon.in and Fox Star Studios is one of UC’s efforts to provide its 130 million Indian users with various benefits.”
UC Browser has introduced a new creative feature to distribute prizes and popularize Mission Mangal in India. Users have to find the variance between 2 very similar versions of the movie poster, on the lines of a popular game “Spot the Difference”. By participating in this simple yet fun game, users on UC Browser stand a chance to win cashback coupons from Amazon.in for prepaid recharges, paying utility bills and booking movie tickets for Mission Mangal on bookmyshow.com. UC distributes coupons from Aug 7 to Aug 11.
UC Browser also launches multiple in-app activities to promote Mission Mangal, including various vote cards and comment cards for its users. There are a vast array of short videos, including trailers and bloopers of the film, for UC’s vast user base of 130 million. According to the latest data, Entertainment is the most consumed content category on UC News Feed Platform. UC Browser has been cooperating with top Indian production houses for video licenses related to movies with an aim to offer diverse and localised content to its vast user base.
For the popular Indian festival of Raksha Bandhan, UC Browser will also encourage users to join the "Spot the Difference" game to find the difference between two very similar Raksha Bandhan related images, which will stand a chance to win cash from Amazon.in from Aug 12 toAug16. Users can directly use the cash they win when paying various bills through Amazon.in, including prepaid-recharge, electricity bills, DTH recharges, etc.
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Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
