MAM
Peter England Joins Forces with the Upcoming Bollywood Movie ‘Mission Mangal’ To Style Akshay Kumar
MUMBAI: Peter England, the leading menswear brand from Aditya Birla Fashion and Retail Ltd. has styled the lead actor Akshay Kumar who plays Rakesh Dhawan in the first space film of Indian cinema Mission Mangal, releasing this Independence Day August 15. In the movie the protagonist, who is the torchbearer of a team, stands against all odds and leads India to become the fourth country to successfully complete a mission to Mars. The versatile actor well-known for portraying brave and insightful roles will be sporting tailored formalwear from Peter England, as he pilots a team of 5 women scientists to make one of the toughest missions in history of ISRO successful, with modest investments and resources. To commemorate the partnership the brand has unveiled a limited edition Mission Mangal Collection across leading stores in the country along with a 30 seconds co-branded video in over 2100 cinema screens, televisions and digital platforms, across India.
The Mission Mangal Collection is a celebration of the finest quality formal wear, rooted in functionality and style which will cater to the dynamic lifestyle of contemporary professionals from different walks of life. The range will feature shirts with clean aesthetics ranging from Rs. 1399 to Rs. 1699. This exclusive association between India’s leading fashion powerhouse for men and the most awaited movie of the year is unique owing to the coordination between Peter England, Fox Star Studios, Cape of Good Films, Hope Production and MATES – the entertainment unit of Madison World. This will further highlight Peter England’s deep-rooted commitment to impeccable style, dynamism, determination and versatility; identical to an astute leader portraying grit and resilience.
Speaking on the association, Mr. Manish Singhai, Chief Operating Officer, Peter England, said “We have been styling the progressive men of the country for over 20 years now. We are excited about our partnership with Mission Mangal as it is a natural fit to our core proposition. Peter England’s brand philosophy has always reflected a winning mindset. The brand is devoted to create an unparalled fashion experience at an unmatched value. In the movie, Akshay Kumar exudes a sense of winning style that is fashion-forward, aspirational and innovative. We are delighted to translate the same energy and style through our Mission Mangal collection. Our journey with this movie is a well-stitched partnership, a brand story which values commitment to craftsmanship. The whole mood and narrative around the protagonist brings the character out with perfection.”
Jagan Shakti, Director, Mission Mangal said “Mission Mangal resonates with the brand’s ethos who are making their mark in the real world. Be it fighting for success or never giving up on your dreams. Peter England boosts confidence with their clothing that stands for “Great Fashion at Great Value.”
The brand has launched an extensive digital and ATL campaign, which includes a 30 seconds co-branded video, which puts the spotlight on Akshay Kumar aka, Rakesh Dhawan who in the film is sporting the finest Peter England shirts in classic colours. The visuals reassert his undefeated spirit similar to his fashion choices, which convey determination and fortitude. The campaign is live across television channels and social media platforms bringing forth innovative content for fans pertaining to the movie. This also includes promotion across select venues including high streets and over 2100 cinema screens.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
