Brands
UC Browser appoints Yuvraj Singh as brand ambassador
MUMBAI: Sports icon and cricketer Yuvraj Singh has been appointed as UC Browser’s product and brand ambassador.
Singh and UC Browser jointly released a special version of UC Browser for cricket fans called, “UC Browser Yuvi Version.”
UCWeb India managing director Kenny Ye said, “Yuvraj Singh is an exceptional sportsperson and we are inspired by his dedication and passion for his sport. He has led India to innumerable victories, combining top-notch performances with power and speed. These are precisely the qualities embedded in our browser. We are confident that his expertise will add immense value to our product.”
Singh has been a regular user of UC Browser and its related apps. Early this week, the cricketer took to a popular micro-blogging site to give suggestions to UCWeb on ways to improve its cricketing app, UC Cricket. It was followed by a quick revert from the company and a meeting which culminated to him coming on board as a product specialist. The browser, for its part, will host Yuvraj-themed wallpapers on its homepage and give out memorabilia to millions of cricket fans across the country.
“I am happy to be associated with a young and popular brand like UC Browser. It’s fresh, it’s fast and it has everything I look for while browsing on my mobile. I have been a regular user of cricketing apps – I am happy to provide my input as a user and make the product even more consumer friendly,” Singh said.
The special UC Browser Yuvi version allows users to share photos with a Yuvi doodle or sticker on it via the popular SNS platforms. UC Browser provides an array of expressive stickers of Singh, so that users can share emotions with friends in funny or emotional ways. UC Browser Special Yuvi Version can be downloaded from ucweb.com and 9apps.com from 18 May, 2015 onwards.
