Ad Campaigns
Uber’s new shared mobility campaign to help improve air quality
New Delhi: Uber, the world’s largest on-demand mobility company, announced the launch of #LeaveYourCarBehind, a campaign to encourage citizens to help improve New Delhi’s air quality by sharing mobility assets and choosing options such as ridesharing and carpooling, instead of the one-person-per-car routine. The campaign goes live on November 4, in tandem with the Delhi government’s ‘odd-even’ initiative.
Through this campaign, Uber aims to raise awareness about the impact of personally-owned cars on the city’s air quality, and encourages citizens to come together to pave the way for smarter, cleaner and more sustainable cities. The campaign is being supported by associations like URJA (Apex body of Resident Welfare Association), Delhi Clean Air Forum and the Lung Care Foundation.
Speaking about the campaign, Manisha Lath Gupta – Marketing Director, Uber India & South Asia, said, “At Uber, we strive tirelessly to solve issues of urban mobility that our cities face today. We believe that magic happens when people come together, and it’s only then that we can truly strive for cleaner and smarter cities in the times to come. Through our #LeaveYourCarBehind campaign, we want to encourage residents to choose shared mobility solutions over private modes of transport.”
With varied mobility offerings such as UberPOOL, Uber Auto, UberMOTO and UberGO, Uber is providing the residents of the National Capital Region a wide range of affordable and reliable transport options to encourage them to leave their cars behind for seamless, affordable, safe and convenient commutes.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
