Ad Campaigns
Uber helps deliver free meals for the hungry in partnership with the Robin Hood Army
Uber today announced it will help deliver free meals for the hungry and those impacted by the Covid pandemic in partnership with the Robin Hood Army, a volunteer-based organization, which fights against hunger.
As the RHA’s mobility partner, Uber will provide free rides to its volunteers in 10 cities: Delhi NCR, Mumbai, Hyderabad, Pune, Bangalore, Kolkata, Ahmedabad, Jaipur, Jamshedpur, and Chandigarh, over a 2 month pilot or test phase of their partnership.
Uber is also supporting RHA’s ongoing #Mission30M project, one of the largest food relief efforts by civic society, with free rides for volunteers. The project, which started 1st July and culminates on 15th August, is being supported by over 60,000 volunteers, who’re attempting to distribute staple food to 30 million people, most affected by the pandemic.
Speaking about Uber’s efforts to feed the hungry, Prabhjeet Singh, President, Uber India and South Asia, said, “We at Uber are committed to reducing urban hunger, a problem that has escalated and impacted millions more across India due to the ongoing pandemic. We’re thrilled to join forces with the Robin Hood Army and be a part of the solution for supporting vulnerable communities in these trying times."
Neel Ghose, Founder, Robin Hood Army, said, “We are delighted and grateful to partner with Uber once again! Our partnership ensures that our Robins have a safe and easy way to travel and mobilize the food, and focus on the primary act of serving millions of people.”
Since the outbreak of the pandemic, Uber has launched multiple initiatives to support State governments and communities across the country. The company facilitated 280,000 free trips to the National Health Authority (NHA) and other city and State Governments across the country for transporting thousands of frontline healthcare workers. These rides were part of a larger global commitment made by Uber CEO, Dara Khosrowshahi, to donate 10 million free food deliveries and rides to healthcare workers, seniors, and people in need. Please check out our Newsroom post.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
