Ad Campaigns
Uber helps deliver free meals for the hungry in partnership with the Robin Hood Army
Uber today announced it will help deliver free meals for the hungry and those impacted by the Covid pandemic in partnership with the Robin Hood Army, a volunteer-based organization, which fights against hunger.
As the RHA’s mobility partner, Uber will provide free rides to its volunteers in 10 cities: Delhi NCR, Mumbai, Hyderabad, Pune, Bangalore, Kolkata, Ahmedabad, Jaipur, Jamshedpur, and Chandigarh, over a 2 month pilot or test phase of their partnership.
Uber is also supporting RHA’s ongoing #Mission30M project, one of the largest food relief efforts by civic society, with free rides for volunteers. The project, which started 1st July and culminates on 15th August, is being supported by over 60,000 volunteers, who’re attempting to distribute staple food to 30 million people, most affected by the pandemic.
Speaking about Uber’s efforts to feed the hungry, Prabhjeet Singh, President, Uber India and South Asia, said, “We at Uber are committed to reducing urban hunger, a problem that has escalated and impacted millions more across India due to the ongoing pandemic. We’re thrilled to join forces with the Robin Hood Army and be a part of the solution for supporting vulnerable communities in these trying times."
Neel Ghose, Founder, Robin Hood Army, said, “We are delighted and grateful to partner with Uber once again! Our partnership ensures that our Robins have a safe and easy way to travel and mobilize the food, and focus on the primary act of serving millions of people.”
Since the outbreak of the pandemic, Uber has launched multiple initiatives to support State governments and communities across the country. The company facilitated 280,000 free trips to the National Health Authority (NHA) and other city and State Governments across the country for transporting thousands of frontline healthcare workers. These rides were part of a larger global commitment made by Uber CEO, Dara Khosrowshahi, to donate 10 million free food deliveries and rides to healthcare workers, seniors, and people in need. Please check out our Newsroom post.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
