MAM
Uber Eats World Cup Binge-o-meter reveals India’s top match day meals
MUMBAI: Uber Eats, now available across more than 500+ cities globally, reveals ‘Uber Eats World Cup Binge-o-meter’, a round-up of India’s favorite match-day meals and munchies during the ICC Cricket World Cup 2019.
India’s love for cricket is the only thing that fans love more besides the love for good food. Conducted between the period of 30 May and 11 July 2019, Uber Eats reveals that while Indians were riding on the cricket fervour for the national team, they also preferred Indian food at their tables. Interesting findings reveal that across India, cricket enthusiasts were binge-eating on carbs while rooting for India with most orders for bread, followed by cooling off the pressure with ice-creams.
Interestingly, fans indulged into cheesy burgers to satiate their hunger pangs during the most awaited match of the year – India VS Pakistan. Chennai clocked in the most orders during the season, closely followed by Bangalore and Pune.
Here are some of the top food trends that scored big this world cup:
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What did India eat to keep themselves gripped/energized during the sporting matchup of the year – India VS Pakistan match?
While the ‘Rain Gods’ took over Old Trafford in England, it was raining Burgers across India, which emerged as the most savoured dish of the day, followed by the meal of the millennials – Pizza.
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Every order matters: An eater from Indore (who was probably hosting a match-day gathering) placed the biggest order for 233 dishes including Paneer Biryani, Special Chicken Biryani and Kaju Biryani. While the smallest order was also placed by an eater from Indore for tawa roti at Rs. 13, followed by a consumer in Chennai who ordered for a bottle of water to quench their thirst.
India celebrates big wins with dessert: The top sugar cravings during the World Cup were ice creams, followed by cakes and gulab jamuns.
A hint of cricket on your plate: Hilariously, an eater ordered for “a scoop of cricket instead of pistachios” while another fan politely requested Uber Eats to save the day with some sugar-rush. The comment read, “pls send change of 500 and also add 1 extra gulab jamun because today India lost the world cup I am a little bit in depression.”
At Uber Eats, every order matters, right from a single bottle of water to many many jaw-breaking burgers.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
