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Uber Eats World Cup Binge-o-meter reveals India’s top match day meals
MUMBAI: Uber Eats, now available across more than 500+ cities globally, reveals ‘Uber Eats World Cup Binge-o-meter’, a round-up of India’s favorite match-day meals and munchies during the ICC Cricket World Cup 2019.
India’s love for cricket is the only thing that fans love more besides the love for good food. Conducted between the period of 30 May and 11 July 2019, Uber Eats reveals that while Indians were riding on the cricket fervour for the national team, they also preferred Indian food at their tables. Interesting findings reveal that across India, cricket enthusiasts were binge-eating on carbs while rooting for India with most orders for bread, followed by cooling off the pressure with ice-creams.
Interestingly, fans indulged into cheesy burgers to satiate their hunger pangs during the most awaited match of the year – India VS Pakistan. Chennai clocked in the most orders during the season, closely followed by Bangalore and Pune.
Here are some of the top food trends that scored big this world cup:
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What did India eat to keep themselves gripped/energized during the sporting matchup of the year – India VS Pakistan match?
While the ‘Rain Gods’ took over Old Trafford in England, it was raining Burgers across India, which emerged as the most savoured dish of the day, followed by the meal of the millennials – Pizza.
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Every order matters: An eater from Indore (who was probably hosting a match-day gathering) placed the biggest order for 233 dishes including Paneer Biryani, Special Chicken Biryani and Kaju Biryani. While the smallest order was also placed by an eater from Indore for tawa roti at Rs. 13, followed by a consumer in Chennai who ordered for a bottle of water to quench their thirst.
India celebrates big wins with dessert: The top sugar cravings during the World Cup were ice creams, followed by cakes and gulab jamuns.
A hint of cricket on your plate: Hilariously, an eater ordered for “a scoop of cricket instead of pistachios” while another fan politely requested Uber Eats to save the day with some sugar-rush. The comment read, “pls send change of 500 and also add 1 extra gulab jamun because today India lost the world cup I am a little bit in depression.”
At Uber Eats, every order matters, right from a single bottle of water to many many jaw-breaking burgers.
MAM
Aparna Bhawal steps down as KFC India CMO after three years
Set to exit by May 2026, launches AB Advisory Group for growth strategy.
MUMBAI: From brand buckets to building her own playbook, Aparna Bhawal is swapping the CMO seat for the founder’s chair. Bhawal has resigned as chief marketing officer of KFC India and its partner markets, drawing the curtain on a three-year stint with the Yum! Brands portfolio. She is currently transitioning responsibilities through March and is expected to complete her exit by May 2026.
The move marks a shift towards entrepreneurship, with Bhawal setting up AB Advisory Group, a venture aimed at working with founders and scaling businesses on growth strategy, execution and commercial focus. The decision, she indicated, has been a long-considered one centred on building a platform that helps companies navigate growth with sharper strategic direction and stronger marketing fundamentals.
With over two decades of experience, Bhawal’s career spans leadership roles across HT Media, The Coca-Cola Company and Procter & Gamble, covering brand building, consumer engagement and business growth across categories.
Beyond corporate roles, she has remained closely involved with the industry ecosystem. She is part of the managing committee of The Advertising Club of India for 2025–26 and serves as an advisory board member at the Indian Influencer Governing Council.
Her contributions have also earned recognition, including features in BW’s Top 100 Marketers list and BW Marketing World’s Most Influential Women list in both 2024 and 2025.
As Bhawal steps into her next chapter, the shift reflects a broader trend in marketing leadership where seasoned operators are increasingly moving from building brands to building businesses.
