Ad Campaigns
Uber auto and moto set to generate Rs 36,000 crores in economic activity
Mumbai: Uber announces its 2024 India economic impact report, prepared by Public First, showcasing the company’s transformative contributions to the on-demand economy in India. With over a decade of operations, Uber adapts to meet diverse travel needs, from local rides to intercity journeys and bus travel.
As two- and three-wheeler transport gains popularity for last-mile connectivity, Uber Auto and Uber Moto emerge as essential services, projected to support Rs 36,000 crores in economic activity in 2024. These services not only provide convenient options for commuters but also significantly contribute to the growth of the economy by connecting individuals to jobs and opportunities.
Key Findings:
– Earning Opportunities: In 2024, driver-partners earn an estimated 60 per cent more annually through Uber compared to alternative work.
– Local Exploration: 70 per cent of riders find it easier to discover new restaurants and bars, enriching their local experiences.
– Higher Earnings: Uber boosts driver earnings by approximately 24 per cent compared to working without a platform.
– Increased Opportunity: 65 per cent of Uber drivers feel they have more opportunities thanks to the platform.
– Women’s Safety: 95 per cent of female riders cite safety as their primary reason for using Uber, with 84 per cent believing it is the safest way to get home.
– Transforming Urban Mobility: 84 per cent of Indians say the Uber app enhances the quality of transportation in the country.
– Congestion and Pollution: In Delhi, 74 per cent of riders prefer electric vehicles, while 56 per cent are willing to pay more for an EV option.
– Bengaluru Insights: 93 per cent of riders in Bengaluru prioritize time savings, with 80 per cent believing Uber improves travel speed.
Commenting on the report, Uber India and South Asia president, Prabhjeet Singh states, “We are committed to transforming the mobility landscape in India while driving economic growth. Our 2024 Economic Impact report highlights our role in supporting drivers, improving the travel experience of riders, and promoting sustainable options. We are proud to have made a significant contribution to India’s economy, showing our commitment to connecting communities and creating livelihoods.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
