MAM
U Mumba partners Enerzal for Star Sports Pro Kabaddi League 2
MUMBAI: Ronnie Screwvala owned Kabbadi team U Mumba has partnered with energy drink Enerzal as its official ‘Hydration Partner’ for this season of Star Sports Pro Kabaddi League.
With this alliance, Enerzal will be featured on the back of the players’ jersey and on LED display panels at match venues.
Supporting sports has been an integral part of Enerzal’s profile and consumer engagement. Prior to this, the brand has associated with events such as Standard Chartered Mumbai Marathon, Airtel Delhi Half Marathon and Tata Consultancy Services World 10K amongst other sporting properties.
FDC executive director Ameya Chandavarkar said, “Enerzal is delighted to be associated with U Mumba as the Official Hydration Partner. This association is our first step into the spectator sporting arena and we are excited to further our role in the sporting revolution India is experiencing. Enerzal is a balanced energy drink and will ensure that the players are optimally hydrated during training as well as the Pro Kabaddi League matches. We wish the entire U Mumba team all the success and hope they continue their winning streak in the competition.”
U Mumba, runner-up in season one of the League, is leading the points table in this season led by captain Anup Kumar and coached by Bhaskaran Edachery. The team concluded their home leg undefeated and will be playing next in Patna, after winning their games in Kolkata and Jaipur.
“We’re delighted to have Enerzal on board as our Official Hydration Partner. They’re one of the leading brands in the category and the product will certainly be vital in helping the team maintain optimum energy levels during their matches as well as training,” said U Sports CEO Supratik Sen.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
