MAM
U GRO CAPITAL initiates new campaign empowering women entrepreneurs
Mumbai: U GRO Capital, a DataTech NBFC focused on MSME lending, announces its #TogetherWEGRO campaign, a testament to the company’s commitment to diversity, inclusivity, and empowerment. Through this campaign, the company aims to connect with approximately one million women on social media.
At the core of the campaign is the launch of PRAGATI, a business loan tailored for women entrepreneurs. PRAGATI symbolizes the company’s commitment to empowering women by simplifying loan processes and offering a remarkable 50% discount on processing fees on loans disbursed until March 31, 2024. The campaign also highlights the remarkable success stories of women-led MSMEs, underscoring their invaluable contributions to the Indian economy.
Complementing PRAGATI are several key initiatives aimed at providing holistic support to the women associated with UGRO – customers, partners and employees. These include the Women’s Day Special Edition of UGRO Talks, featuring discussions with women leaders from U GRO Capital, sharing their growth journeys and leadership insights. Additionally, the establishment of a WhatsApp Support Group for UGRO Women was done to provide a dedicated platform for women to seek guidance and support.
Moreover, the campaign showcases the remarkable success stories of women-led MSMEs, highlighting their invaluable contributions to the Indian economy. U GRO Capital is also organizing exclusive financial wellness programs and knowledge sessions aimed at enhancing the financial literacy and empowerment of women.
Women-led MSMEs play a critical role in driving economic growth and fostering innovation in India. Their resilience, determination, and entrepreneurial spirit contribute significantly to job creation, GDP growth, and societal progress. Through the #TogetherWeGRO campaign and the launch of PRAGATI, U GRO Capital reiterates its dedication to championing financial support for women entrepreneurs and fostering positive societal change.
U GRO Capital chief revenue officer Amit Mande expressed his enthusiasm for the launch of PRAGATI, stating, “PRAGATI, meaning ‘growth’, perfectly aligns with our core beliefs. It is more than just a business loan; it’s a symbol of our unwavering commitment to empowering women entrepreneurs. With simplified processes and discounts, we aim to break down barriers and pave the way for their success.”
U GRO Capital chief people officer Rajni Khurana echoed the sentiment and said, “At UGRO Capital, we believe in the power of diversity and inclusion. Our diversity goal for FY25 is to increase the women population by four per cent. Through initiatives like #TogetherWeGRO, we strive to create a supportive ecosystem where every woman feels empowered to achieve her dreams.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
