MAM
Tyroo strengthens makes two key appointments in a senior management
MUMBAI: Tyroo APAC, a multi-screen performance network has announced the appointment of Ratnakar Bharti and Sandeep Sabharwal as the general manager & India sales head and as global head, delivery & publisher relationships.
The strategic restructuring of the corporate leadership team signals Tyroo’s renewed focus on the region geared towards product innovation and greater adoption of performance marketing.
On the new appointments, Tyroo Media CEO Siddharth Puri said “Tyroo is on a strong growth path. We have ventured into international markets and expanded our product portfolio. In addition to our core leadership in Cost-Per-Sale and Cost-Per-Lead, we are the only network in India with exclusive focus on pay-for-performance model on mobile and video. We are aiming at a 100 per cent growth in FY 2013-14; with such promising growth plans, we felt the need to strengthen our leadership team that could partner with us towards the desired future success. I am delighted to have both Ratnakar and Sandeep in my team and confident that their association will help us in making deeper inroads into the market.”
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Ratnakar Bharti |
On his new role Ratnakar Bharti said, “Today, Tyroo is amongst the top three channels for customer acquisitions for 9 out of 10 performance advertisers in India. We are also witnessing increased interest from sectors, which so far have been agnostic to performance marketing. I am excited to partner with Tyroo to explore and leverage verticals that are yet to realise the benefits of performance marketing and elevate performance marketing across platforms such as mobile, video etc.”
“Tyroo has emerged as a dynamic brand in the performance marketing space with exceptional potential to grow in India,” added Bharti.
In his over 15 years of experience, Bharti a digital media professional who handled and managed media planning, buying, campaign management, business development and ad sales for brands. Prior to this role, he headed national sales for Ideacts Innovations for close to four years. He has also been associated with organisations such as Rediff.com, Intercept technologies, Business Standard Indiabulls.com and Competent Automobiles Company.
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Sandeep Sabharwal |
Tyroo head delivery Sandeep Sabharwal commented on his appointment “I am delighted to be a part of Tyroo and to be able to contribute to its growth. We are in the business of helping our partners succeed. In this role, I would be focusing on expanding our network of publisher partners in India and build focus markets across SEA and MENA. We have made significant advancements in technology, processes and our platform to support this goal.”
Sabharwal a veteran has over 18 years of diversified experience in business functionalities that include sales, business development & marketing. He has had close to a decade long stint in the digital media domain with expertise in digital media planning and buying, display, SEM, SEO, Mobile/WAP marketing, ad servers & analytic tools. Prior to joining Tyroo, Sandeep held the role senior business director heading a digital team – north at Maxus, GroupM. In the earlier experience he has handled various roles in Quasar Media, Cybermedia, NU-TECH and Flex Refrigeration in various roles.
Brands
Reserve Bank of India cancels Paytm Payments Bank licence
Central bank cites compliance failures; curbs tighten as wind-up looms
MUMBAI: India’s banking watchdog delivered its sharpest blow yet to Paytm Payments Bank, cancelling its licence and effectively ending its ability to operate as a bank under the law.
The Reserve Bank of India said the entity can no longer conduct banking business under the Banking Regulation Act, citing concerns that its affairs were not being run in the interest of depositors or the public and that it had failed to meet licence conditions.
The move escalates a crackdown that has been building for months. The bank had already been barred from onboarding new customers since March 11, 2022, and later faced restrictions on deposits, credit and wallet top-ups. In January 2024, the central bank ordered it to stop accepting fresh deposits, pointing to persistent non-compliance, including lapses in customer due diligence, use of funds and technology systems.
Operationally, the bank is now on a tight leash. It may process withdrawals of existing deposits and facilitate loan referrals through banking correspondents, but it cannot take fresh deposits.
The central bank said it would apply to the high court to wind up the bank.
Paytm sought to ringfence the fallout. In a regulatory filing, it said the licence cancellation applies to Paytm Payments Bank Limited, a separate entity, and should not be attributed to One 97 Communications. It added that there is no exposure or material business arrangement with the bank and that it operates independently, without Paytm’s board or management involvement.
“As informed earlier, Paytm (One 97 Communications Limited) and its services, which have been operating without interruption, will continue to operate uninterrupted. These include the Paytm app, Paytm UPI, Paytm Gold and all other services offered by its subsidiaries and associated companies,” the company said.
The distinction may reassure users of the app ecosystem, but the regulator’s verdict is unequivocal. After years of warnings, caps and curbs, the payments bank experiment at Paytm is being shut down—decisively, and with little room left to manoeuvre.
