Ad Campaigns
Two in APAC selected as Young Guns 21 winners
Mumbai: The One Club for Creativity announced a pair of talented creatives in Japan and Singapore are among the diverse group of 29 individuals and teams in eight countries selected as winners in the prestigious Young Guns 21 competition, celebrating creative professionals around the world age 30 or younger.
The two winners from APAC are Zin Nagao, a designer based in Fukuoka, and Darius Ou Dahao, a graphic designer at Studio Darius Ou in Singapore.
Young Guns is the industry’s only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creatives. The complete list of YG21 winners can be viewed here:
This year’s entries were judged by a diverse jury of 100 top creatives from 47 countries, many of whom are past YG winners. Bios and work from each.
The complete list of Young Guns 21 finalists can be viewed here: Young Guns 21 Finalists
This year’s winners will be celebrated at a special ceremony and party hosted by famed designer, author, educator, and “Design Matters” podcaster Debbie Millman on 15 November 2023 at Sony Hall in New York.
At the event, The One Club will also announce the Young Guns 21 Creative Choice Award winner, as voted by the global creative community. Anyone can explore the work of this year’s winners and vote on which one they believe stands above all others. Voting is open now through 10 November 2023, 11:59 pm PT.
Levine/Leavitt Artist In Residence Award
For the 10th consecutive year, international artists management agency and Young Guns sponsor Levine/Leavitt will also bestow one talented YG21 winner with the Artist In Residence Award.
The honor is presented annually to a newly crowned Young Gun whose body of work truly stands out, as judged by an advisory board of industry professionals across a range of disciplines. The winner receives a full year of professional development, guidance and mentorship from Levine/Leavitt to help advance their career.
All Young Guns winners receive a unique version of the iconic Young Guns Cube, designed exclusively for this year’s incoming class, and have their permanent profile page added to the Young Guns website. Winners also get a complimentary one-year One Club for Creativity membership, permanent membership in the Young Guns network, and a chance to be featured in Young Guns events.
Program branding and design of the YG Cube award itself is reimagined each year by a past Young Gun winner. This year’s YG21 branding was created by Zuzanna Rogatty (YG18), senior designer at COLLINS New York.
The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE), ONE Asia Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: education, inclusion & diversity, gender equality, and creative development.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
