AD Agencies
Two from India named to the jury for ONE Asia 2023 Awards
Mumbai: A pair of top creatives from India are among the 40 creative leaders from 14 APAC countries and regions to be named by The One Club for Creativity to serve as judges for the fast-growing ONE Asia Creative Awards 2023.
Confirmed ONE Asia 2023 judges from India are Leo Burnett India Mumbai national creative director Sachin Kamble and BBDO Mumbai chief creative officer Hemant Shringy.
After years of running The One Show Greater China, the club expanded the scope of the awards two years ago to include all of Asia Pacific as ONE Asia. Entries last year were received from 16 countries and regions in APAC, with winners representing Australia, China, India, Japan, New Zealand, Philippines, Singapore, South Korea, Taiwan-China, Thailand and Vietnam.
Entries are now being accepted, with fees increasing after each deadline period. The extended deadline is 8 September, final deadline 15 September.
Eligible countries and regions for ONE Asia are Australia, Bangladesh, Bhutan, Brunei, Cambodia, Mainland China, East Timor, Hong Kong, India, Indonesia, Japan, Korea, Laos, Macau, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, and Vietnam.
In-person and online judging will take place in October, with finalists announced in November. Gold, Silver and Bronze winners, along with Best of Show and Best of Disciplines, will be announced in December.
ONE Asia is part of The One Club’s renowned Global Creative Rankings. ONE Asia awards won by agencies and brands now gain them international recognition, and corresponding points contribute to regional and global network and holding company global rankings totals.
“ONE Asia has fast become a must-enter show in the region, and an important part of the prestigious Global Creative Rankings,” said The One Club CEO Kevin Swanepoel. “These judges represent the vanguard of creative leaders from across all of APAC, and they will drive the process to recognize this year’s winners.”
The One Club Greater China office was founded in 2000, hosting a series of youth events in China, and added The One Show Greater China Awards and related Creative Week programming eight years ago. For 23 years, the office has focused on promoting creativity in the APAC region, and greater communications between Greater China and the global industry.
AD Agencies
Omnicom Advertising names Ellie Brocklehurst chief growth and marketing officer for Asia
The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.
NEW YORK: Ellie Brocklehurst is back, and she is not easing herself in gently. Omnicom Advertising has appointed Brocklehurst as chief growth and marketing officer for Asia, a role that puts her in charge of growth and marketing initiatives across the network’s three flagship agencies: BBDO, McCann and TBWA. Her brief is to sharpen existing capabilities while identifying new avenues for expansion across the region.
Brocklehurst brings a career that has moved steadily upward through some of the industry’s most recognisable names. She began at Source Music before moving through Exposure Public Relations and Marketing, Taurus Marketing and LEWIS Global Communications. She then joined BBDO Worldwide as communications manager for the Asia group, rising to regional communications director for Asia. At Wunderman Thompson, she served as head of marketing and PR for APAC before being elevated to APAC growth marketing lead, where she worked closely with local management teams on client expansion strategies, new business acquisition and brand building. Most recently, she served as chief marketing officer at TBWA\Asia.
Brocklehurst, who is returning from maternity leave, was characteristically direct about what she intends to do with the opportunity. “Transitioning back from my final maternity leave is a significant personal milestone,” she said. “While it’s the end of one era at home, it marks the beginning of an ambitious new one professionally.” She left little doubt about the scale of her ambition. “I’m stepping into this role with a clear mission: to make Omnicom Advertising the most awarded, revered, and sought-after agency network in Asia.”
In a region where agency networks are jostling hard for creative dominance and client loyalty, that is a target worth watching. Brocklehurst has spent two decades learning exactly how this game is played. Now she gets to set the rules.
