Ad Campaigns
Tweet a Cloth’ campaign by iContirbute
MUMBAI: IContribute a Social Enterprise has teamed up with Beeing Social and Spin N Press for “Tweet a Cloth” campaign that is set to take Mumbai youth by storm.
India is the 2nd most populated country in the world. Though we are making rapid progress yet a considerable number of people are still living below the poverty line. About 12.4% of the total population is still living under the poverty line.*
This campaign targets primarily Mumbai’s youth who often end up discarding their old clothes which can prove beneficial to underprivileged people. Every week IContribute’s van will visit a designated area and collect old clothes from people which will be handed over to the people who deserve them.
Manish Handa, Director of IContribute, was beaming when asked about this development.“These are exciting times for us. The power of social media will connect us with a large audience out of which we expect an equal large number of people to come out & give away their old clothes.”
Abhishek Rajpurohit, Co-Founder of Beeing Social says, “We are proud to associate ourselves for such a noble cause. We always wanted to give something back to the society and when this opportunity presented itself, we decided to grab it with both hands.”
Rahul Tuljapurkar, the Proprietor of ‘Spin N Press’ which is also the logistics partner of this campaign said, “It is always a pleasure to give back to society, but sometimes it is difficult to find the correct medium to do so. With this campaign, we are looking forward to finally get a chance to help out and are proud to be associated with such a meaningful cause.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
