Ad Campaigns
TVS RONIN releases a new integrated brand campaign
Mumbai: TVS RONIN is the industry’s first ‘modern-retro’ motorcycle made for those who dare to live the #Unscripted way of life. The motorcycle has been engineered ground up with unique tech features like Dual channel ABS, Rain and Urban modes and Bluetooth connectivity with voice and Ride Assistance, in a retro design package. Its brand philosophy- Live the Unscripted life – stems from the motorcycle’s unique capabilities, in the city and on the open road.
The main brand asset is a video featuring the rock band Girish and the Chronicles, and the sufi band Kabir Café. The film brings to life the world of possibilities that arise when the ‘modern’ and ‘retro’ worlds come together.
TVS RONIN understands its customers and their key affinities when it comes to connecting with them across all touchpoints. Music, travel and social connections are key motivations for the TVS RONIN customer and as the brand connects all these dots seamlessly through unscripted experiences.
TVS Motor Company head business premium Vimal Sumbly said, “The TVS RONIN motorcycle has been designed from a blank canvas to reflect the spontaneous, fluidic, versatile and multi-faceted young rider of today. We want our viewers to know there is no right or wrong while living life on your terms. The brand inspires them to explore new things and varied experiences in life without fearing the result. We want them to live the #Unscripted life. And with the TVS RONIN, we are opening many possibilities for them to do it.”
The video taps into the personality traits of the TVS RONIN customers through the protagonists who are enthusiastic, curious, spontaneous and build connections with other like-minded riders along their journey.
TBWA India CEO Govind Pandey, the agency that conceptualized the idea for the brand said, “TVS RONIN, the motorcycle defies categorisation. It appeals to modern day ‘Ronins’ who refuse to be boxed, people who are open-minded about possibilities. People who have a knack for making connections between seemingly unconnected people and situations . And creating unexpected surprises. This film represents a serendipitous merger of two genres that ends up creating something unexpectedly delightful.”
The video goes on air on various platforms – the soundtrack “Malang Musafir” will also be made available for viewers to enjoy as they live the #Unscritped life. A multimedia approach with engaging and interactive amplification activities that extend to print media, on-ground activations, social channels and other digital platforms brings alive the integrated marketing campaign for TVS RONIN.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
