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TVS retains Universal McCann
MUMBAI: Two-wheeler manufacturer TVS Motor Company, today announced its decision to continue with Universal McCann as its Agency of Record. The decision comes post a three-agency pitch for existing Universal McCann’s multi-million rupee account, which was successfully defended by Universal McCann.
The company decided to go for a pitch with the objective of understanding “Industry Best Practices and Standards” to put their current AOR performance in perspective. The agencies invited for this pitch were Infinity Media Solutions, Madison Communications, Lodestar and Universal McCann.
Universal McCann was appointed the AOR in July 2001 by the Company to consolidate spends, improve effectiveness and get better returns. The AOR had handled all the spends on Print and TV of the TVS brand portfolio comprising the brands – Victor, Max, Fiero and Scooty and with the renewal it will continue to manage these brands and will also support all new launches.
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Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
