MAM
TVS Motor Company Launches 2021 TVS Apache RTR 160 4V with Bluetooth Enabled TVS SmartXonnect* in Bangladesh
TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world, today introduced the 2021 TVS Apache RTR 160 4V with Bluetooth enabled TVS SmartXonnect* in Bangladesh. This is the first-of-its-kind two-wheeler connected cluster technology in the country.
RTR 160 4V – Bangladesh
TVS SmartXonnect*
Race Telemetry
Turn-by-turn Navigation
Call/SMS Alert
Dedicated info/Control switch
Low Fuel Warning and Assist
Lean Angle Mode
TVS SmartXonnect* technology is displayed on the racing console of the motorcycle and connected to an exclusive mobile application. This cutting-edge Bluetooth enabled system showcases a range of race analytics to help riders review their riding stance and style. TVS Apache enthusiasts can now access race telemetry, assess their lean angle and obtain information through the handlebar switch. The cluster also provides ease-of-ride options such as turn-by-turn navigation, call/SMS alert, low fuel warning, and assist.
The 2021 TVS Apache RTR 160 4V comes with new LED headlamp with claw styled position lamps that offer best-in-class long-range light penetration and an enhanced spread. It also gets performance radial tyres with increased traction, control, stability and durability.
Commenting on the launch, Mr. R. Dilip, Executive Vice President – International Business, TVS Motor Company said, “We are delighted to introduce the 2021 TVS Apache RTR 160 4V motorcycle with first-of-its-kind TVS SmartXonnect* two-wheeler connected cluster in Bangladesh. TVS Apache series recently crossed a milestone of over 4 million global customers, and we are grateful to our customers in the country. 2021 TVS Apache RTR 160 4V is a testament of our commitment towards delighting our global Apache customers with a true racing experience. The motorcycle also offers an array of premium features enabled by cutting edge technology and will transform performance biking for our racing enthusiast customers in Bangladesh.”
Mr. Ekram Hussain, Managing Director – TVS Auto, Bangladesh, said, “In our long association with TVS Motor Company, TVS Apache series has emerged as a popular offering in Bangladesh. The launch of 2021 TVS Apache RTR 160 4V with first-of-its-kind features will strengthen the TVS Motor portfolio in the country. The motorcycle will be available across our 205 sales, service and spare outlets in Bangladesh.”
TVS Apache RTR 160 4V motorcycle gets advanced engine 159.7 cc, single-cylinder, 4-stroke, 4-valve, oil-cooled engine, that churns out 16.05 PS at 8000 RPM and 14.8 Nm at 6500 RPM. The engine is mated to a 5-speed super-slick gearbox that offers a precise and powerful riding experience. Along with these features, the motorcycle continues to delight with a racier signature exhaust note.
The 2021 TVS Apache RTR 160 4V series will be available in three colours namely, Racing Red, Metallic Blue and Knight Black. It will be available across two variants, namely, single disc and rear disc.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
