MAM
TVS Motor Company, Dentsu India create ‘The Ntorq-o-tron’
MUMBAI: TVS Motor Company, in collaboration with Dentsu India, has set up a one-of-a-kind Bumblebee inspired transformer—called Ntorq-o-Tron, at Select City Walk in Saket, New Delhi. The transformer installation has been created by a Bengaluru-based artist Rahul KP, using TVS Ntorq scooter parts. TVS Ntorq is the presenting partner of the film Bumblebee in India.
Apart from Delhi where it is currently being showcased, the Ntorq-o-Tron will be installed across select PVR malls in Mumbai, Chennai, and Bengaluru. The brand is also running a contest for TVS Ntorq customers across online platforms to win BookMyShow vouchers for the film.
Dentsu India creative director Nikhil Narayanan said, “The TVS NTORQ 125 and Bumblebee have a lot in common. Both are performance machines loaded with next-gen tech, attitude, and ability. Also, there’s the unmistakable colour combination of Yellow and Black. So we figured, let’s turn the NTORQ into a larger-than-life Transformer – using nothing but original scooter parts.”
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
