Ad Campaigns
TVS Eurogrip’s new marketing campaign positions the brand as ‘The Bike Tyre Specialist’
MUMBAI: TVS Srichakra Limited, India’s leading 2 &3-wheeler tyre company, rolled out its new marketing campaign building on the ethos of its new brand TVS Eurogrip that was recently launched.The campaign includes a new brand film that accentuates the USP of the brand as a range of specialist high performance bike tyres. The TVC has been conceptualized and directed by R. Balki, one of India’s highly acclaimed filmmakers. The film highlights innovation, superior quality and high performance as key brand values.The TVC isyouthfulandcrafted to connect with the millennials.
Commenting on the launch Mr. P. Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited, said, “As specialists in the bike tyre domain, we are geared to lead our customers into the future of riding, with our range of technologically advanced and high performance TVS Eurogrip tyres. The new brand has a sporty and vibrant visual identity that connotes innovation, superior quality and high performance. The launch involves a high decibel 360 degree marketing campaign with TV, Digital and on ground activations. The new brand film highlights the long lasting performance and technology behindTVS Eurogrip.”
The brand film is built on the fundamental insight that bikes are the only vehicles that do not have a stepney / back up tyre. It hence highlights the need for the rider to be sure of his bike’s tyres. TVS Eurogripsatiates this need as The Bike Tyre Specialist with built in backup technology.The TVCalso talks about the newtechnological features of the tyres. The “Stepney on Bikes…you must be joking” campaign idea has been seeing a lot of chatter in the digital space.
Speaking about the new ad film, R. Balki said, “It was fun being seriously involved in a brand from the start again…talking to the marketing and technical teams, arriving at a proposition and a storyline. I normally try and avoid shooting ad films but I ended up having a blast filming this. I had the full support and understanding of the marketing team and alsoshot a few impromptu ideas. And for me ‘Bikes don’t have a Stepney and therefore the tyres have to be road proof’ was a simple powerful thought. All I had to make sure was that my other role in this campaign, as a film maker, was to capture this thought as well, and as simply as possible.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
