Ad Campaigns
TVS Capital Funds raises the bar with dual leadership elevations
MUMBAI: Talk about compound interest in talent! TVS Capital Funds has announced the elevation of Suraj Majee and Ravi Krishnan to the role of principal, recognising their long-standing contributions and leadership within the firm’s investment and finance divisions.
For Suraj Majee, who joined the private equity firm in 2016, it’s been an impressive climb from analyst to principal. Now leading from the front in the Investments team, he has been instrumental in shaping TVS Capital’s strategy in the financial services sector. “It’s been a deeply fulfilling journey growing alongside the firm and partnering with inspiring next generation entrepreneurs,” he shared, adding that he looks forward to supporting the creation of enduring businesses in financial services.
On the finance front, Ravi Krishnan S, now principal and deputy CFO, moves up from his previous role as vice president. Known for his sharp financial stewardship and commitment to governance, he has strengthened the firm’s operational and compliance frameworks. “It’s been a privilege to experience the strength of values and ethics in action while working with such a dynamic team,” Ravi noted.
Commenting on the elevations, managing partner Krishna Ramachandran, said, “At TVS Capital Funds, we are deeply committed to nurturing internal talent. Suraj’s entrepreneurial spirit and Ravi’s strategic clarity truly reflect our values and vision of building enduring businesses.”
With over Rs 5,000 crore under management across its funds, Chennai-based TVS Capital Funds has built a 17-year legacy of backing India’s next generation entrepreneurs in financial services and technology. As the firm continues to invest in people as passionately as it does in businesses, these dual promotions signal that growth at TVS Capital isn’t just financial, it’s foundational.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
