MAM
TVF partners Furlenco in ‘Truth Or Dare With Dad’
MUMBAI: While the world is raving about Huffington Post’s digital video series ‘Talk To Me’ that urges children to interview their parents, India’s own digital content and web series pioneer TVF has come up with its own variant of the same, only with an added dose of laughter. Calling it an infomercial, The Viral Fever has partnered with furniture rental brand Furlenco to launch ‘Truth or Dare with Dad’.
Truth or Dare with Dad is a hilarious sketch between father and son and friend, as they go through a grueling fun game of Truth or Dare. Starring everyone’s favorite from the TVF team, Jitendra Kumar (lovingly known as Jeetu!) enjoy the infomercial as Jeetu teaches his Dad the game and learns many a new thing along the way!
Commenting on the launch, Furlenco CEO and founder Ajith Mohan Karimpana said, “TVF is an immensely popular youth-centric digital content platform in our country, which boasts of more than 15,00,000 viewers. The idea of launching an infomercial with TVF came from a simple thought of introducing Furlenco to the youth of this city as well as all the other metropolitan cities, who are also our target group. We aim to make aspirations of Pune’s aspirers more accessible by providing premium designer furniture on rent. They can now Have Everything and Buy Nothing.”
Having pioneered the web series genre in India and created two very successful web series Permanent Roommates and Pitchers, The Viral Fever (TVF) ‘s founder Arunabh Kumar added, “Furlenco has made lives of young working professionals simpler without burning a hole in their pockets. As the fan base of TVF is primarily the youth – this collaboration was really exciting for us.”
Truth or Dare with Dad is written by Chandan Kumar and directed by Raghav Subbu from Team TVF.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
