Ad Campaigns
TVA.Group nails Flipkart’s Nothing Phone (2) launch
Mumbai: An outstanding campaign for the exclusive launch of Nothing Phone (2) on Flipkart has resulted in an incredible 200 million impressions. The promotional event featured a grand unboxing of the innovative device and was marked by the participation of celebrated personalities from across the country. In a strategic masterstroke, TVA.Group, curated a groundbreaking product launch campaign for the much-anticipated release of the Nothing Phone (2), exclusively on Flipkart.
The campaign was inspired by iconic cities across India and boasted a lineup of luminaries like Shruti Hasan, Saba Azad, Arjun Kapoor, Vijay Verma, Babil Khan, KING, and Yash Dasgupta. Over 50 celebs and creators joined hands to unbox the phone at 2 PM on 14 July across 30 cities, contributing to a momentous launch, one of the biggest unboxings in the country, and the campaign’s monumental success.
“Nothing Phone (2),” a distinctive Android smartphone that debuted in the market earlier this month. The device boasts remarkable specifications that have garnered considerable attention. Notably, it has demonstrated superior performance by outpacing even the esteemed iPhone 14 Plus in a rigorous speed test. The combination of its cutting-edge features and impressive results in real-world comparisons position the Nothing Phone (2) as a compelling option for discerning smartphone users seeking a premium experience.
The grand launch of the Nothing Phone (2) in partnership with Flipkart marks an exciting milestone in the world of smartphones. With its transparent design, powerful Qualcomm Snapdragon 8+ Gen 1 chipset, and UI/UX innovations, the Nothing Phone (2) is set to captivate tech enthusiasts and redefine the smartphone experience.
Experiencing a sense of relief and accomplishment after a triumphant campaign, Tarika Gulabani, co-founder of TVA.Group,(www.tva.group) joyfully expressed, “After the incredible success of NOTHING Phone (1) launch mounted by TVA last year, this year our collaboration with Flipkart for this revolutionary launch has been a source of immense pride for TVA.group, and we eagerly anticipate the prospect of engaging in further exciting endeavours with Flipkart.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
