MAM
TV Ad Indx offers 50 per cent discounts for new pitches
MUMBAI: TV Ad Indx has launched New BIz Discounts, a service under which ad agencies can avail of upto 50 per cent discounts to acquire competitive TV commercials & press ads. These discounts would be offered to ad agencies pitching for new businesses. Typically, clients rarely pay ad agencies to make their presentations and agencies absorb all expenses for pitches.
TV Ad Indx claims to be the country’s largest and most professional creative monitoring service and it covers the largest number of TV Indian channels & publications for every new ad released. It also monitors 52 countries across the globe and provides 11 types of services to over 600 clients and ad agencies.
The discounts offered would be higher on larger orders for digitised ads (instead of the conventional hard copies). Agencies are encouraged to order CD ROMs with digitised copies of TVCs in the MPEG format (which can be played by Windows MediaPlayer). Press ads are digitised in the JPEG format (and can be viewed in Internet Explorer or any other web-browser software).
The service and discounts cover Indian, Pan-Asian and international ads under 20 product groups including foods, beverages, durables, telecom.
The digitised ads are delivered with software to archive the ads. This software dramatically improves in-house archiving systems and creates a central warehouse for all reference ad material. It facilitates easy and instant location of ads by brand, product, date, size, headline, language, agency, client. Users can instantly view digitised TVCs & press ads. The system also ensures ads once acquired are never misplaced.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
