MAM
TV Ad Indx launches SE Asian ad monitoring service
MUMBAI: TV Ad Indx has launched a new service to monitor and archive all new TVCs telecast in South East Asia. This service will commence with a service to monitor Singapore, Philippines, Indonesia and Malaysia.
TV Ad Indx claims to be India’s largest and most professional creative monitoring service covering the largest number of TV Indian channels and publications for every new ad released. It also monitors 52 countries across the globe and provides 11 types of services to over 600 clients and ad agencies.
Clients will now be able to monitor marketing activities of SE Asian brands from under 18 Product Groups including foods, beverages, personal care, household products, durables. Subscribers to the Regular Update services will automatically receive ads from these new regions.
TVCs from SE Asia are priced at marginally above the rate for Indian ads, Rs 75 or less for subscriptions to Regular Updates servies. The digitised ads are delivered with software to archive the ads. This software dramatically improves in-house archiving systems and creates a central warehouse for all reference ad material (TVCs, press ads and radio spots in the future). It facilitates easy and instant location of ads by brand, product, date, size, headline, language, agency, client. Users can instantly view digitised TVCs and press ads.
The system ensures ads once acquired are never misplaced and it allows easy and automatic updates of new ads as they are released.
Details required to subscribe to Regular Updates include:
– Product categories (up to 20 categories)
– Frequency of updates (every day, week, fortnight, month)
TV Ad Indx already monitors TVCs telecast in India, UK, USA and Australia. Subscribers to these services include almost all professional advertising agencies and marketing clients across the country.
MAM
India wins big at the 2025 Global Best of the Best Effie Awards
The Womb and McCann India take home Global Grand Effies, putting Indian advertising on the world map
MUMBAI: Indian advertising just had its moment. At the 2025 Global Best of the Best Effie Awards, the most rigorous test of marketing effectiveness on the planet, two Indian agencies beat out campaigns from over 130 markets to claim Global Grand Effies, the sport’s equivalent of a world championship medal.
The Womb won for Piramal Finance with a campaign called “NEEYAT: India’s Real Credit Score,” a purpose-led push that took direct aim at systemic bias in the credit sector and reframed how creditworthiness is measured. McCann India won for ESAF Small Finance Bank with “Saving Her Savings,” a campaign centred on financial inclusion for marginalised women. Both wins came from a shortlist of 47 contenders, all of whom had already won gold or grand prizes in their home markets. Only 11 Global Grand Effies were handed out across seven markets. India got two.
The highest honour of the night, the Iridium Effie, awarded to the single most effective marketing campaign in the world, went to eos Products and Mischief @ No Fixed Address for “Women’s Shave.” Remarkably, it was their second consecutive year taking the top prize.
Other global winners included Oreo and Mondelez International for “Oreo Codes” in commerce and shopper marketing, Flamin’ Hot and PepsiCo for “Poker Face” in experiential marketing, and ALDI Australia for “Shop ALDI First” in retail.
The Best of the Best is no ordinary awards show. Entry is restricted to campaigns that have already won a gold or grand Effie at a national level, making it, in effect, a champions’ league of marketing effectiveness. Indian agencies are no longer just brilliant at cracking local markets. They are now setting the global standard.
The world’s best advertisers had better start paying attention.
