Brands
TV actor Tanya Sharma is voted most popular player at the Frooti BCL Season 2, gets Rs one lakh
NEW DELHI: Television actor and cricketer Tanya Sharma has won the Frooti BCL Season popularity poll by 2,054 votes, winning a cash prize of Rs 1 lakh.
Frooti Box Cricket League is a unique fusion of celebrities, entertainment and cricket, a one of a kind sports reality entertainment show with simple and exciting cricketing rules played indoor with a soft ball.
The content had been run by mChamp, the official contest partner for Frooti BCL Season 2 for the last 10 weeks beginning 10 March until 16 May. Ten 10 BCL teams and over 100 television celebrities were part of the teams.
The other four celebrities who reached the top five were Karan Wahi, Barkha Bisht Sengupta, Shikha Singh Chaudhary, and Shabbir Ahluwalia.
mChamp Frooti BCL Contest also gave a chance to the voters to be a part of the live matches and an opportunity of meeting and greeting the celebrities, with four winners getting a chance every week to met the celebrities-click selfies and videos, and receive autographed BCL balls from them at Goregaon Film City Mumbai.
mChamp promoter Arun Gupta said: “mChamp Frooti BCL Poll garnered a lot of excitement and interest amongst the mChamp players. The opportunity to witness the BCL shoot and meet celebrities-click selfies etc. with them made the mChamp players thrilled. A wish to meet celebrities coming true is what we many a times dream as common man and this is what mChamp as a contest app wants to give to anybody and everybody, who plays mChamp.”
Tanya Sharma who was in the Lucknow Nawabs team said, “I am super excited and thankful to mChamp for this special award as it feels good to be appreciated for all the hard work and dedication. Getting chosen as the winner of Rs 1 Lakh mChamp Award for Most Popular Player of Frooti BCL is a bonus. The BCL journey has been exciting and it ended for me on a surprising but happy note. Meeting so many of our fans on the sets through mChamp contest on Frooti BCL was indeed a special experience.”
BCL conceptualizer Sunny Arora said: “We are indeed very happy with the outcome and look forward to continued association with mChamp as our contest partner. The BCL contest and BCL Poll for Season 2 – with an opportunity to meet celebrities – definitely helped to create a buzz. Frooti BCL Season 2 has surely been a step up from our first season.”
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
