Tushar Mehta joins Haldiram’s as VP Growth and Marketing

MUMBAI: Haldiram’s is serving up a fresh ingredient for growth. The homegrown food and hospitality brand has appointed Tushar Mehta as Vice President – Growth & Marketing, adding a seasoned marketer with nearly two decades of experience across brand building, consumer marketing and growth.

Mehta joins Haldiram’s after leadership stints with Taco Bell, Coffee Island India and AB InBev, and will take on a key mandate as the brand looks to build on its existing consumer equity.

The appointment comes at a time when Haldiram’s has established itself as one of India’s prominent homegrown food brands, spanning the food and hospitality business. Its growth has been built over generations around quality, consistency and consumer-centricity, while creating strong consumer trust and familiarity.

For Mehta, that established equity is part of what makes the new role significant. He described Haldiram’s as one of India’s most remarkable consumer success stories, highlighting the brand’s ability to achieve scale while retaining deep consumer trust.

“To build this kind of scale while retaining such deep consumer trust is an extraordinary achievement. I am incredibly excited to join the Haldiram’s family and contribute to its next chapter of growth,” Mehta said.