Brands
Turtlemint’s latest brand campaign features Mahendra Singh Dhoni.
Mumbai: Insurtech platform Turtlemint has launched a new brand campaign – #FutureKaInsurance with their brand ambassador Mahendra Singh Dhoni. With the perfect blend of technology and human assurance, the campaign aims at raising awareness around choosing the futuristic way to buy insurance for oneself and family.
The Tilt Brand Solutions conceived campaign highlights that the key to simplifying the decision of insurance purchase for customers is a seamless fusion of technology and human expertise. Turtlemint’s vision is to emphasise on how expert advisors are using advanced technology to create a seamless and hassle-free experience for customers when they have to make important life decisions related to their financial security and well-being.
On the launch of the brand campaign, Turtlemint co-founder Anand Prabhudesai said, “The insurance ecosystem is a crowded one, with most players playing on the product offerings or traditional tropes of fear and responsibility. This is something we wanted to change while also highlighting what sets us apart from our competition. In the last few years, we have put our advanced AI-powered technology in the hands of over 2.8 lakhs advisors across the length and breadth of the country. While technology sifts through a lot of data to find the best options, the advisor helps make sense of it and relates it to the customer’s needs and aspirations at a human level. We are delighted to collaborate again with our brand ambassador Mahendra Singh Dhoni for the #FutureKaInsurance campaign as he exemplifies our brand values and ethos.”
Dhoni commented, “I am excited to collaborate with Turtlemint again and support its vision of increasing the insurance penetration in the country by empowering their advisors with technology and the best branding and marketing tools. I understand that insurance is a complex product and friendly, unbiased advisors, like those associated with Turtlemint, add immense value in ensuring that people make well-informed decisions that’s best for them”
Mumbai-based brand and communication consultancy Tilt Brand Solutions executive director – creative Ameya Kovale adds, “We were clear right from the outset, that Turtlemint is a unique insurance product and brand, operating at the intersection of humans and tech. This also gave us the idea to personify the tech half and we created the Turtlemint bot as the perfect jodi to MSD. This jodi of unbiased tech and human EQ is why we chose the campaign sign-off – Future ka Insurance.”
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
