Ad Campaigns
Turkish Airlines launches new commercial ‘The Journey’ at Super Bowl LIII
MUMBAI: To mark the opening of Istanbul airport, its new home, Turkish Airlines teamed up with acclaimed filmmaker Ridley Scott to release a new commercial, ‘The Journey’, during the Super Bowl LIII on 3 February. A six-minute cinematic short film was simultaneously released on YouTube as well.
It is Scott’s first commercial in 15 years and stars actresses Sylvia Hoeks and Aure Atika. It has been produced by RSA Films. ‘The Journey’ shows the story of a chase across the city’s iconic landmarks.
Commenting on the campaign, Turkish Airlines chairman of the board and the executive committee M İlker Aycı said, “When viewers tuned into the Super Bowl on Sunday they were treated to a stunning portrayal of Istanbul in this thrilling film from Ridley Scott. We invite travelers around the world to join us on our journey and experience true Turkish hospitality at our brand new home at Istanbul airport.”
Director and producer Ridley Scott said, “Istanbul is an inspiring city to build a story around with its beautiful topography surrounded by water. The city is a powerful backdrop to the story that brings together the main characters in an exciting and spectacular way, much as Istanbul has done for generations.”
‘THE JOURNEY’ showcases Istanbul as the hub of Turkish Airlines and the new center of aviation for global travelers, which will be the world’s largest aviation hub with an annual capacity of 200 million passengers. Flying to more countries than any other airline, Turkish Airlines currently connects 306 destinations in 124 countries, which will expand as it moves its hub from the current Istanbul Ataturk Airport to the newly opened Istanbul airport.
Four promotional versions and a six-minute cinematic short film were created as well as a behind-the-scenes special that details the entire experience including interviews with the director and cast.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
