Ad Campaigns
Tummoc unveils #WomenDo campaign to celebrate women’s achievements in everyday life
Mumbai: In celebration of International Women’s Day, Tummoc, a transit technology platform, is proud to announce the launch of its #WomenDo campaign. This initiative is designed to celebrate and highlight the extraordinary achievements of women, breaking through the conventional narratives about their capabilities and accomplishments.
Central to the #WomenDo campaign is the recognition of #TeamTummoc’s female members, hailed as the #SuperwomenOfTummoc. The campaign aims to share their stories, showcasing not only their professional achievements within Tummoc but also their personal victories, embodying the spirit of adventure, independence, and the joy of living a full life. Tummoc’s initiative seeks to inspire a broader appreciation for the women in our lives by showcasing these powerful examples.
Speaking about the campaign, Tummoc, co-founder & CMO Monalisha Thakur said, “The #SuperwomenOfTummoc is the beacon of inspiration, demonstrating the relentless spirit and potential women have to make a significant impact both in their professional and personal lives. #WomenDo goes beyond celebrating International Women’s Day; it’s about recognizing and valuing the daily accomplishments of women. Through this campaign, we’re highlighting our commitment to a workplace that celebrates and empowers women every day.”
The #WomenDo campaign encourages everyone to engage by creating their superhero profiles on social media, sharing stories of inspiration, or celebrating the women who make a difference in their lives. This participatory aspect aims to extend the campaign’s reach and impact, fostering a community of empowerment and recognition.
Additionally, the campaign will offer a series of informative resources, such as safety app recommendations for women, solo travel tips, and ideal solo travel destinations. These resources are intended to empower women to confidently explore and experience the world on their terms.
The #WomenDo campaign is not just a celebration for a day but a movement to acknowledge, appreciate, and applaud the everyday achievements of women. Tummoc invites everyone to recognize the value in women’s stories and to celebrate the diverse and impactful ways in which women contribute to our lives and society.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
