MAM
TTK Healthcare launches “Love Depot”; goes live with campaign #ThePleasureIsAllYours
Mumbai: TTK Healthcare launches all-new sexual pleasure e-superstore Love Depot. With the launch of LoveDepot.com, Indians can now have pleasure as they please – attractively packaged and discreetly delivered to their homes. India has been grappling with the issue of sexual pleasure for decades, this game-changing e-store, the newest venture in the D2C space, is set to bring a paradigm shift in the minds of discerning customers. It pampers its customers as they have never been done before, making passion products accessible and available to all.
The kick-off could not have been better timed. Observers of the market point out that all surveys of sexual behaviour in India indicate this: that the need-gap is widening. The reason is not hard to find as we witness an increasing number of people – of all gender, orientation and interests – open up to looking for more excitement, more adventure and more thrill under the sheets.
Love Depot goes live with their launch campaign – #ThePleasureIsAllYours, with a film that will play on select OTTs, as well as display and social media engagement.
The portal surveyed the market before its launch and the figures tell a dismal tale of love. Over 81 per cent of women surveyed reported to be dissatisfied with their sex lives, with 73 per cent rarely reaching their climax. Additionally, two out of three women admitted to looking out for a pleasure accessory either for enhancement or for fulfilment.
Fact is, alternate bedroom behaviour is now fast replacing traditional acts as Indians get more sexually experimentative. Needless to say, this fuels an unfulfilled desire for newer stimuli, newer catalysts and newer ways of getting intimate, either with a partner or with one’s own body. LoveDepot.com addresses this gap that is yawning in the market.
Commenting on the launch, TTK Healthcare head of marketing Vishal Vyas said, “LoveDepot is built on one of the cornerstones of sexual wellness that we often let fall between the cracks: pleasure. It is born out of a firm conviction: that everyone deserves to seek and conquer the peaks of sexual fulfilment. It is structured to provide the shopper – regardless of gender identity or sexual preference – an empowering experience, offering both choice and control. And it’s driven by a single-minded purpose – to close the pleasure deficit in the market.”
Interestingly, LoveDepot has also roped in renowned content creator and wellness expert Dr. Tanaya Narendra, aka @dr_cuterus on social media, to co-create educational content for the consumer.
Dr. Tanaya commented, “It is important that we leave shame behind and empower people with what they necessarily have to know about their sexual needs. I am quite excited to be partnering with LoveDepot, which will not merely be a product marketplace but will also be a platform that makes all visitors aware of their entitlement to pleasure, and at the same time, educates them on the role of innovative and contemporary pleasure-providing products.”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
