TSA bags media marketing rights for Spain’s UEFA qualifiers

MUMBAI: Sports marketing firm Total Sports Asia (TSA) has bagged the Asia media marketing rights to the UEFA Euro 2012 qualifying matches for the Spanish national team.

TSA is offering four Euro qualifiers and all friendly matches played at home for Spain, which lifted the World Cup, leading up to the UEFA Euro 2012. The firm will market all media rights for these games exclusively throughout Asia.
 
This agreement was signed between TSA and the Santa Monica agency.
 
“It‘s a competitive marketplace for Euro 2012 qualifying matches, thus, we strive to go for the best of the best. No one can deny that the wonderful style of football that the Spanish play is by far the most attractive as well as most effective in world football, and the proof is in the pudding, as they are the current Euro and World Cup Champions,” commented TSA EVP-media Julian Jackson.
 
The La Furia Roja or the Red Fury, as they are popularly known, will see Spain start from the Euro qualifiers and aim for the Henri Delaunay Trophy in Poland/Ukraine. The Spanish have a testing group with some hard matches against the Czech Republic, Scotland, Lithuania and Liechtenstein.