truTV joins CBS’ Super Bowl advertiser lineup

MUMBAI: US broadcaster truTV will be part of the ad lineup for CBS’ broadcast of the Super Bowl. truTV’s first Super Bowl ad will feature one of the NFL’s most popular players, Troy Polamalu of the Pittsburgh Steelers.
 
The event takes place next month. truTV programming includes original series that focus on giving viewers access to places and situations they can’t normally experience. The network’s Super Bowl spot will highlight an addition to truTV’s lineup: NFL Full Contact, a behind-the-scenes look at professional football that debuts on 8 February 2010, the day following the Super Bowl. The ad is scheduled to appear in the second quarter of the game, prior to the two-minute warning.
truTV was known as Court TV before being rebranded in 2008.
 
truTV/In Session executive VP, GM Marc Juris says, “Clearly, truTV has arrived and has enjoyed great success in attracting a new, younger audience. Having an ad in the Super Bowl gives the network the biggest possible platform to show viewers and the advertising community that truTV has emerged as a major player in television.” 
 
truTV’s ad will focus on Polamalu, one of the NFL’s top safeties. Since the 2005 season, Polamalu has earned two Super Bowl rings. He was also chosen for five-straight Pro Bowls from 2005-2009.