MAM
TRUST Group appoints Tilt Brand Solutions as strategic & creative partner
MUMBAI: TRUST group has onboarded Tilt Brand Solutions as its brand and communication consultancy. With a full-service mandate, the consultancy will drive and manage strategy and creative for the group, both online and offline.
The consultancy’s first responsibility will be to help the TRUST Group launch and sustain its maiden mutual fund venture, TRUST Mutual Fund, to build a strong and enduring brand foundation, to ensure that the launch breaks through both the clutter and the apprehensions during the current times.
TRUST Group is one of India’s leading full-service financial houses with about 20 years of experience in providing solutions and services across multiple asset classes, with leadership in the fixed income space. TRUST Mutual Fund has developed an IP process methodology that has been audited and ratified by an independent credible agency. A first of its kind, this methodology aims at delivering consistent risk adjusted returns with low volatility.
TRUST Mutual Fund CEO Sandeep Bagla said, “TRUST is a group known for its innovation streak and we have a differentiated fund management strategy in our Mutual Fund offering as well. We wanted to partner with a marketing agency with a bent of mind consistent with our philosophy, and we are confident that TILT will be able to help us achieve a clear and credible positioning in the mind of the investors.”
Added Tilt Brand Solutions chief strategy officer Paul Dueman “The need of the hour given the current socio-economic backdrop is for institutional investors to future-plan for the medium to long term, with the ability to capitalize during this downturn, while gearing up for the recovery. We at Tilt are confident to partner TRUST MF to successfully launch its fixed-income funds and take pride in the fact that we will be part of the team that is responsible to bring Corporate India this innovative fund during these uncertain times."
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
