MAM
TRUST Group appoints Tilt Brand Solutions as strategic & creative partner
MUMBAI: TRUST group has onboarded Tilt Brand Solutions as its brand and communication consultancy. With a full-service mandate, the consultancy will drive and manage strategy and creative for the group, both online and offline.
The consultancy’s first responsibility will be to help the TRUST Group launch and sustain its maiden mutual fund venture, TRUST Mutual Fund, to build a strong and enduring brand foundation, to ensure that the launch breaks through both the clutter and the apprehensions during the current times.
TRUST Group is one of India’s leading full-service financial houses with about 20 years of experience in providing solutions and services across multiple asset classes, with leadership in the fixed income space. TRUST Mutual Fund has developed an IP process methodology that has been audited and ratified by an independent credible agency. A first of its kind, this methodology aims at delivering consistent risk adjusted returns with low volatility.
TRUST Mutual Fund CEO Sandeep Bagla said, “TRUST is a group known for its innovation streak and we have a differentiated fund management strategy in our Mutual Fund offering as well. We wanted to partner with a marketing agency with a bent of mind consistent with our philosophy, and we are confident that TILT will be able to help us achieve a clear and credible positioning in the mind of the investors.”
Added Tilt Brand Solutions chief strategy officer Paul Dueman “The need of the hour given the current socio-economic backdrop is for institutional investors to future-plan for the medium to long term, with the ability to capitalize during this downturn, while gearing up for the recovery. We at Tilt are confident to partner TRUST MF to successfully launch its fixed-income funds and take pride in the fact that we will be part of the team that is responsible to bring Corporate India this innovative fund during these uncertain times."
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
